MTV | Adweek MTV | Adweek

Topic: MTV

Human trafficking PSA too easy on the eyes

Young & Rubicam, MTV Exit, music collective Black Iris and others joined together for the video below, titled "Planet Better," designed to raise awareness and funds to combat human exploitation…

February 15, 2011, 10:46 AM EST

MTV's 'Skins' just too much for advertisers?

Here's something that's upside down—advertisers seem to be agreeing with the Parents Television Council about Skins, the new teen MTV series marinated in sex, drugs and alcohol. Following strong advertiser…

January 24, 2011, 1:14 PM EST

Smoking likened to being eaten by zombies

Zombies are everywhere, it seems, even in American Legacy's latest "Truth" commercials. Timed to the launch of The Real World's 24th season (Jesus!) on MTV, we get Zombieville, a…

September 2, 2010, 12:50 PM EDT

'Jersey Shore' spoofs itself with new games

Just when I was in danger of watching something of redeeming value, Jersey Shore is back for Season 2. In anticipation of tonight's premiere, MTV has announced two new…

July 29, 2010, 10:58 AM EDT

Ad agencies missing from MTV show 'Hired'

Next week is the debut of MTV's Hired, a reality show about desperate college grads pursuing their dream jobs, mostly in creative industries. Brooklyn digital agency Huge was slated…

May 11, 2010, 2:26 PM EDT

Club cracks down on the 'Jersey Shore' look

A little club named Republic in New Orleans is getting national attention for dissing the duds of Jersey Shore. An ad for the club's new dress code —…

March 10, 2010, 8:57 AM EST

Beavis and Butt-head return to tout 'Extract'

There was a time when Mike Judge seemed shackled forever to Beavis and Butt-head, the depraved duo of delinquents who dominated MTV in the mid-1990s. But then Judge became known…

September 3, 2009, 11:14 AM EDT

Step inside Britney's head in new VMA spot

Things are looking up for British bad boy Russell Brand. Last year, Britney Spears couldn't even remember his last name when they were promoting the MTV Video Music Awards together.…

August 27, 2009, 10:28 AM EDT

Retracing today's top directors back to MTV

It's easy to forget how many of today's hottest film directors got their start by making commercials and music videos. Luckily, Cinematical has compiled a list of seven Hollywood hit-makers…

February 26, 2009, 10:48 AM EST

Getting HIV is just as easy as chewing gum

I think I threw up a little bit in my mouth while watching this scary STD analogy by Lowe Mena Dubai for MTV's "Staying Alive" campaign. Though unnecessarily long (I…

February 12, 2009, 8:01 AM EST