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Topic: Msn

The Number of Online Video Ads Is Up 205% in the Last Year Manufactured viewing and false impressions

According to comScore, the audience for online video has grown 4 percent over the past year. The number of video ads? Up 205 percent.  Illustration: Kali Ciesemier  Sure, people are watching a…

December 15, 2013, 10:01 PM EST

The Amount of Questionable Online Traffic Will Blow Your Mind The World Wide rip-off

A few weeks ago, Lindsay Buescher, senior manager, analytics at Carat, read an article on Adweek.com about a company called FreeStreams.com that was pumping up its traffic by enticing Web…

October 13, 2013, 11:05 PM EDT

Newsy Officially Announces Partnership With MSN Company cranks out 20 clips a day for the portal

Newsy, a fledgling mobile and online video news organization, officially announced a partnership with MSN on Tuesday. But the companies have actually been working together since early this year, said…

June 19, 2013, 4:01 PM EDT

Digital Buyers Implore Ad Sellers to Get Their Act Together Joint letter from multiple agencies calls for better promotion, metrics, real hits

Last week the online ad industry was abuzz over the Digital Content NewFronts. For the most part, buyers raved about the improved quality of the video content peddled by the…

May 8, 2013, 5:27 PM EDT

The Long Goodbye? Despite the missteps, Microsoft insists it's still serious about advertising. The ad world has doubts

There was a time not so long ago when Microsoft threw the biggest digital media event of the year. In 2006, at the company’s once-annual but now-defunct Strategic Account Summit,…

October 1, 2012, 12:00 AM EDT

NBCU Exploring Buyback of MSNBC.com Executives looking to push more of cable voice onto the Web

Chris Matthews must be getting that tingling feeling down his leg again. He and his colleagues may soon have a giant news site to call their own. That’s because NBCUniversal is…

May 24, 2012, 3:40 PM EDT

Yahoo Playing Ad Inventory Hardball Portal pressuring content partners to join sales alliance with AOL, Microsoft

How badly does Yahoo want other publishers to join its fledgling sales alliance with Microsoft and AOL? So much so that it’s holding content distribution deals over the heads of…

March 1, 2012, 12:52 PM EST

Mindshare Canada Creates New Leadership Role Jodi Kasten named managing director, digital

Mindshare Canada has named Jodi Kasten managing director, digital for Mindshare Canada, a new role at the company. Kasten comes to GroupM’s Mindshare from The Weather Network, where she was svp…

December 19, 2011, 12:14 PM EST

In case you haven't had enough of politics

MSN today premieres a 25-episode Web-video comedy series called Republicrats, about a presidential hopeful of no fixed political beliefs (hence the title) who lets the public (via the Web) determine…

August 19, 2008, 8:32 AM EDT

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