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Topic: MRY

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Acquiring a Social Agency Is Sounding Less Sexy by the Month Analytics, mobile and even direct are becoming hotter targets

Social media marketing is generating lots of buzz for brands, but interest in acquiring shops that specialize in it is another story. In the annual survey of marketing, media and tech…

December 15, 2014, 12:35 AM EST

Is Vine's Loop Counter Useful or 'Weird' Marketing Math? Critics say the new metric is out of whack

Just three months after Twitter-owned Vine launched a "loop counter" feature that tracks the number of video views, some industry executives are skeptical about how valid the metric is in…

October 9, 2014, 4:44 PM EDT

Here Are the Pros and Cons of Snapchat Taking on Ads Data is both a blessing and a curse

With Snapchat CEO Evan Spiegel confirming long-held speculation that his mobile-social app will soon debut ads, we reached out to marketing practitioners for reaction. From an advertising-minded perspective, here are…

October 9, 2014, 4:03 PM EDT

MasterChef Finalist Explains the Crossover Between Cooking and Advertising Elizabeth Cauvel is also a creative director at MRY

When she was auditioning for Season 5 of Fox’s hit cooking show MasterChef, Elizabeth Cauvel told producers she was an associate creative director at New York-based ad agency MRY, working…

September 14, 2014, 7:29 PM EDT

Can Brands Ride the Next Wave of Fitness Apps and Wearables? Data reups branded health investments

A new set of investments from big-name brands Nike, The North Face and Tory Burch are bringing some much-needed utility and appeal to mobile apps that keep them afloat. Once considered…

July 20, 2014, 6:07 PM EDT

Publicis Groupe Joins NYC Media Lab First industry holding company

Publicis Groupe is joining the NYC Media Lab as a corporate member in an effort led by the French company's operating units DigitasLBi, MRY, Razorfish and VivaKi. The Lab connects companies…

May 16, 2014, 7:55 AM EDT

Study Shows Car Ownership Still a Major Priority But we love our phones almost as much as our wheels

It must be the call of the open road. In spite of the growing popularity of vehicle-sharing services like Zipcar, almost everyone surveyed by MRY in its latest auto brands…

May 13, 2014, 11:28 PM EDT

David Berkowitz Is Not the Son of Sam [Video] He's the CMO of MRY

If you're going to win at social media, growing up sharing the name of an infamous serial killer may encourage you to learn a whole different level of social skills.…

August 23, 2013, 11:10 AM EDT

National Grid Makes MRY Lead Digital Agency Assignment follows pitch

Energy provider National Grid has hired Publicis Groupe's MRY as its lead digital agency following a review. MRY has in the past worked on a project basis with National Grid on…

July 19, 2013, 10:33 AM EDT

Reckitt Benckiser Picks Digital Shop for Cold Remedies Agency formerly known as LBi to handle 3 brands

The agency formerly known as LBi has won a pitch to handle digital marketing around a trio of Reckitt Benckiser healthcare brands, the company has confirmed. The brands are Mucinex, Cepacol…

May 14, 2013, 5:17 PM EDT

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