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Choice Hotels Picks New Agencies McCann, MRM//McCann inherit the business from Doner

Choice Hotels has selected the New York office of McCann Erickson as the brand's new lead creative agency and sister shop MRM//McCann for digital and customer relationship marketing efforts. Media spending…

September 3, 2014, 12:00 PM EDT

MRM's Michael Mclaren on the Company's Changing Business Digital and direct is moving into predictive marketing

As the new worldwide president at MRM, Michael Mclaren brings more than a decade of experience working within McCann Worldgroup, the parent of the digital and direct company. The Australian…

June 14, 2013, 10:39 AM EDT

McCann WG Wins Global Duties for Zurich Insurance Publicis was incumbent

McCann Worldgroup prevailed in a holding company shoot-out for Zurich Insurance Group, beating contenders that included the incumbent Publicis Groupe and WPP Group. The Worldgroup pitch team represented parent Interpublic…

May 3, 2013, 2:06 PM EDT

MRM Adds to Its Global Management Team Veteran communications chief Sue R.E. Geramian fills new role

MRM has added to its global senior management team. On Thursday, the global digital and direct agency announced that it has tapped Sue R.E. Geramian to fill the new position…

January 13, 2012, 11:47 AM EST

People with hangovers love Captain Morgan

In MRM's new game for Captain Morgan's rum, you prank-call hungover friends by filling out a Mad Libs-type form at You can pick one of three personas for…

August 27, 2009, 9:57 AM EDT