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Topic: Mrm

Wells Fargo Readies Shift of Media, Digital Business

OMD, Organic expected to gain share

In Wells Fargo's latest review, Omnicom Group shops OMD and Organic are in advanced negotiations to take on business that's handled chiefly by units of Interpublic Group, according to sources. OMD,…

OppenheimerFunds' Search for an Agency Takes an Unusual Turn

Marketer calls off final pitches to focus on one finalist

A funny thing happened on the way to final presentations in OppenheimerFunds' creative review: the pitches were called off, according to sources. Why? Because three weeks ago Oppenheimer executives saw something…

Are Brands on Fleek With Slangy Tweets? IHOP Explains Its Hip New Voice

'Back that stack up'

Who knew IHOP was so hip? The pancake chain has found its voice on Twitter, and it sounds an awful lot like a teenage hip-hop fan. That's why most adults…

Choice Hotels Picks New Agencies

McCann, MRM//McCann inherit the business from Doner

Choice Hotels has selected the New York office of McCann Erickson as the brand's new lead creative agency and sister shop MRM//McCann for digital and customer relationship marketing efforts. Media spending…

MRM's Michael Mclaren on the Company's Changing Business

Digital and direct is moving into predictive marketing

As the new worldwide president at MRM, Michael Mclaren brings more than a decade of experience working within McCann Worldgroup, the parent of the digital and direct company. The Australian…

McCann WG Wins Global Duties for Zurich Insurance

Publicis was incumbent

McCann Worldgroup prevailed in a holding company shoot-out for Zurich Insurance Group, beating contenders that included the incumbent Publicis Groupe and WPP Group. The Worldgroup pitch team represented parent Interpublic…

MRM Adds to Its Global Management Team

Veteran communications chief Sue R.E. Geramian fills new role

MRM has added to its global senior management team. On Thursday, the global digital and direct agency announced that it has tapped Sue R.E. Geramian to fill the new position…

People with hangovers love Captain Morgan

In MRM's new game for Captain Morgan's rum, you prank-call hungover friends by filling out a Mad Libs-type form at CallingAllCaptains.com. You can pick one of three personas for…

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