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Topic: MPG

Royal Caribbean Launches Global Creative Review

Incumbent JWT will defend

Royal Caribbean International is reviewing its global creative agency business, with a decision expected by May. Incumbent J. Walter Thompson will defend. Media, handled by the agency's WPP corporate sibling, Mindshare,…

Horizon Media Adds Charlie Rutman as New Managing Partner

Industry vet will manage a portfolio of brands for the agency

Charlie Rutman has joined Horizon Media as a managing partner.  Rutman, who has served as CEO at MPG, president of Carat USA, and most recently ran his own consulting firm, End…

Net Income Grows 5 Percent at Havas [Updated]

CEO expects 2013's organic growth to be close to last year's

Both net income and revenue climbed at Havas in 2012, in what CEO David Jones described today as a strong year. On a constant currency basis, net income grew 5 percent…

Data Points: Social Butterflies

Face-to-face is still the preferred way to communicate with friends and family

As much as we're attached to our screens, we still prefer looking people in the eye when we communicate. According to a survey by Ipsos MediaCT's Motion Picture Group of…

Sears Holdings Retains MPG as Media Lead

Incumbent since 2007

Sears Holdings confirmed it will continue to work with MPG as its media lead after the retailer’s review of its $570 million account. The parent of Sears and Kmart is…

Three Shops Vie for NYSE Euronext Account

Final pitches are slated for December

NYSE Euronext has entered the final stage of a creative and media review that marks the end of Havas Worldwide's tenure on the business. The New York office of Havas, formerly Euro…

Media Buyers Suit Up for NFL Season

NFL Network leverages fantasy draft as a means to sell its 13-game slate

The National Football League is putting on its game face, huddling up with media buyers from 16 leading agencies for its annual Fantasy Football Draft party. In what will be the…

It's Not All About the Data

Intuition still key to crafting campaigns

Is data crunching overwhelming intuition in the making of ads these days? At times, yes, according to Dentsu’s John Partilla, one of six agency leaders who tackled the issue during an…

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