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Topic: MPA

Magazine Ad Pages Continue to Decline, Despite Increase in Digital

Print pages off 4.5 percent in second quarter

MPA — The Association of Magazine Media has released its consumer magazine ad page data for the second quarter of 2013, and again, print advertising continues to decline. Advertising for the quarter…

MPA Makes Headway in Tablet Metric Standardization

Outside companies working to integrate metrics reporting into software

MPA, the Association of Magazine Media, has finally released a game plan to implement its guidelines for standardizing digital magazine metrics, which it hopes will encourage advertisers to commit to…

MPA Is Getting Closer to Digital Magazine Ad Standards

Using five analytics companies

Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three…

Magazine Ad Pages Decline in Q1

Major publishers still see increases, though

Consumer magazines' advertising woes continued in the first quarter of 2013, with ad pages slipping 4.8 percent versus the year-ago period on declines in nine out of the 12 top…

Publishers Talk Tablet Strategy at MPA Swipe 2.0

Flipboard, Hearst, New York mag show off new features

Yesterday, at the MPA-Association of Magazine Media's Swipe 2.0 conference in New York, speakers from across the publishing and tech industries gathered to show off their latest tablet products and…

Mary Berner Kicks Off Magazine Campaign

Trade group to promote relationships with readers

Five months into her tenure as head of the MPA, the Association of Magazine Media, Mary Berner is trying to get its notoriously competitive members to play ball together. Berner has…

'Is Print Dead?' and Other Tough Topics from the MPA Conference

Google exec to mags: 'Don't try to become tech companies'

Today’s MPA conference in San Francisco kicked off with a discussion of the magazine industry’s least favorite topic: the death (inevitable or otherwise) of print media. It was a non-MPA…

MPA's Berner Shows She Means Business

She tells industry to 'stop apologizing for magazines'

Mary Berner, the former Reader’s Digest Association honcho who’s the new president and CEO of the MPA, is wasting no time in trying to show the magazine industry she means business. “I’m…

MPA Names Mary Berner President and CEO

Former RDA chief will take over in September

MPA, the Association of Magazine Media, has announced that former Reader’s Digest Association CEO Mary Berner will become its new president and CEO, just in time for the leading magazine…

MPA CEO, President Nina Link to Step Down

Steered org during period of industry upheaval

After leading the MPA for 13 years, the organization’s CEO and president Nina Link announced today that she would step down at the end of the year. Michael Clinton, chairman of…

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