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Topic: Movies

The New Star Wars Trailer Has Arrived, and the Year-Long Wait Has Begun

Episode VII: The Force Awakens brightens your Black Friday

What will the next Star Wars film look like, feel like and sound like? We've had no idea ... until now. The trailer for Star Wars Episode VII: The Force Awakens…

Watson Design Group Turns Films Into Rich Interactive Online Experiences

Boutique uses creativity, collaboration and gut instincts to create websites

Specs Who Jordan Cuddy, vp, production; Fernando Ramirez, founder and chief creative director; hleb marholin, creative director What Digital creative shop Where Los Angeles In 2004, Watson Design Group chief creative director Fernando Ramirez…

These Subtly Animated Posters for Disney's Into the Woods Are Creepily Compelling

Putting GIFs to good use

Animated posters for movies? Sounds annoying. Wait, subtly animated posters? Now you have my attention. Disney's cinema adaptation of the Broadway musical Into the Woods is being teased with a series…

Amazon Customers Could Store Movies in the Cloud if This Deal Goes Through

In talks with studios to join UltraViolet

Amazon is talking with three major movie studios about digital rights in hopes of giving customers better access to the digital movies they buy on the site, according to The…

Kevin Smith's New Movie Was Inspired by This Insane Ad Seeking a Part-Time Walrus

Classified offered free housing

Hollywood movies aren't usually based on prank ads, but Kevin Smith's latest proudly is. The comedy-horror hybrid, titled Tusk, is about a crazy person (played by Michael Parks) who wants to…

Meet the Adman Who Really, Really Likes Laughing at Adolf Hitler

W+K's Jim Riswold on disarming the hatred

Anyone who knows Jim Riswold knows he has a bit of a Hitler obsession—or more specifically, an obsession with making the Nazi leader look stupid through art. Speaking to Vice…

Vice’s Campaign of Media Domination Now Extends to Feature Film

Hopes 'All This Mayhem' attracts millennials, VOD dollars

While clean-cut skateboarder Tony Hawk was becoming a household name for completing the first 900-degree aerial spin, Australian rebels Tas and Ben Pappas were tearing up the skateboarding scene with…

Outdoor Ad Makes People Think They're About to Be Destroyed by a Tornado

Mayhem comes to Sydney

You're trudging down a busy sidewalk, minding your own business, when suddenly the sky is torn apart by lightning, cars and lampposts are hurled across the street by the wind,…

Is Product Placement the Savior or the Scourge of Entertainment?

Hundreds shared their opinions at this week's #AdweekChat

As movies, TV and video become increasingly flexible, on-demand forms of entertainment, most types of advertising have struggled to keep pace. The big exception? Product placement. When your branding appears right…

7 Memorable Moments in the Dubious History of Product Placement

Decades after E.T., brand mentions still feel awkward

Remember when you had to wait until the commercial break to be bombarded with brand marketing? Probably not, since product placement has been a Hollywood addiction since the 1980s. Ever since…

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