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Topic: Movies

This Disney Agency Took Us Inside Its Live 'Mad Hatter' Poster With Johnny Depp

Denizen Company's magical production

Last week we showed you a pretty cool livestreamed movie poster at Disneyland, featuring Johnny Depp interacting with fans in real time as the Mad Hatter from the upcoming Disney…

Infographic: Will Millennials Head to Theaters for This Summer's Blockbusters?

Not surprisingly, social media has a big say

The summer blockbuster is as ubiquitous as fireworks on the Fourth of July—it wouldn't be summer without them. But as it becomes increasingly easy to keep up with the latest…

Johnny Depp Delights Disneyland Goers as the Mad Hatter on This Magical Live Billboard

Interactive stunt for Through the Looking Glass gives fans a thrill

Livestreaming is all the rage for brands, and Disney has unleashed one of the best live stunts yet, getting Johnny Depp to interact with fans as the Mad Hatter on…

Hipsters Meet Hasidim in Funny Ads That Say You're 'Jewish Enough' for Jewish Film Festival

'Like bagels? You're in,' says FCB Toronto

Hipsters and Orthodox Jews have more in common than one might think, according to a campaign from FCB Toronto promoting that city's upcoming Jewish Film Festival.  The aforementioned gala is now…

Moviegoers Excited About Gun-Filled Blockbuster Are Tricked Into Seeing Real Gun Violence

Grey's powerful follow-up to last year's 'Gun Store'

States United to Prevent Gun Violence and Grey New York have made celebrated gun-control PSAs together for years. Now, they back with another powerful video, following up 2015's famous "Gun…

Everyone's a Voyeur in Newport Beach Film Fest's Fascinating, Creepy New Ad

Watch carefully, then watch again

Submitted for your approval, "We're Being Watched," a Twilight Zone-ish slice of sci-fi paranoia from RPA, promoting the 17th annual Newport Beach Film Festival. With dazzling visuals and sharp direction by…

Tribeca Film Festival Exec's Office Blends New York Cool, Exclusive Art and Even a Little Magic

Jane Rosenthal counts elusive artist JR as a pal

When Jane Rosenthal, actor and business partner Robert De Niro, and Craig Hatkoff founded The Tribeca Film Festival, which debuted in 2002, the trio set out in part to make…

Reactions to the All-Female Ghostbusters Trailer Prove It'll Be the Most Polarizing Movie of the Year

A culture war's odd new battleground

Usually, a major movie's first big trailer generates one of two reactions—passionate enthusiasm or shrugging indifference. That's certainly not the case with the new Ghostbusters film.  Some, including myself, might see…

This Emoji Billboard for Deadpool Is So Stupid, It's Genius

Patton Oswalt spots a winner

Twentieth Century Fox is determined not to take its marketing for Deadpool at all seriously. And it's making for one of the more entertaining movie campaigns in a while. The most…

The Academy Unveils a Dreamy Advertising Campaign for This Year's Oscars

'We all dream in gold,' say the ads

The idea of dreaming has always been central to motion pictures. For moviegoers, seeing a film is a dreamlike experience: You sit in a darkened theater and enter a dream…

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