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Topic: Motorola Mobility

Moto Makes You Master of Your Own Whimsical Phone Lab in This Handcrafted Spot Droga5 gets inventive once again

Droga5 likes building elaborate, full-scale sets for its Motorola spots rather than relying on computer effects and camera tricks. This approach seems especially apt in "The Maker," a minute-long clip…

December 3, 2014, 3:45 PM EST

See How Droga5 Actually Made the Insanely Intricate Sets for Moto's New Ads Four spots share one truly elaborate sound stage

Who needs CGI when you can build your own outlandishly complex ad props by hand? Clearly Droga5 is up to the challenge, as illustrated by the behind-the-scenes video just released by…

September 17, 2014, 1:45 PM EDT

How Google's $7B Loss On Motorola Is A Success (Or Not) Analysts say that the 'big bet gone wrong' may be win after all

Google spent $12.5 billion for Motorola, sold it off in pieces that returned $5.1 billion, and yet some analysts are claiming that it was a deal well struck. On its face,…

January 30, 2014, 12:26 PM EST

Google Takes $7B Hit In Motorola Sale Hardware dreams crash in ill-fated acquisition

Google’s Motorola adventure came to an abrupt end today, as the search giant unloaded the smartphone maker for a more than $7 billion loss. It’s the best money Google ever…

January 29, 2014, 6:16 PM EST

FTC Finally Closes Google Investigations Tech giant agrees to change some business practices

Ending weeks of speculation and rumor, the Federal Trade Commission today finally closed its nearly two-year antitrust investigation into Google that will no doubt leave Google's competitors unsatisfied. Under a consent…

January 3, 2013, 2:20 PM EST

DOJ Clears Google-Motorola Deal E.U. approval came same day

Finally a good day for Google. The acquisitive search giant Monday got green lights from both the European Union and the Department of Justice for its $12.5 billion deal to purchase…

February 13, 2012, 5:39 PM EST

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