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Topic: Mother's Day

Moms Explain What Their Kids Do in Advertising in This Agency's Mother's Day Video

Basically, they have no idea

Creative and technology agency MRY celebrated Mother's Day by having its staffers video chat with their moms. And along the way, the moms were asked what they think their kids…

Samsung's Funny Mother's Day Ad Reminds You How Bad Your Mom Is at Texting

Finally, something that isn't (too) sappy

Mother's Day has become one big cryfest for advertisers—a time to see how choked up they can make viewers. That kind of sentimentality is fine, when communicated well, but there's…

Tempur-Pedic Knows Exactly What Every Sleep-Deprived Mom Wants for Mother's Day

Pull the heartstrings, push the product

Hallmark's "Put Your Heart to Paper" campaign featured interviews with people who didn't know their moms were watching. Now, Tempur-Pedic has hit it big with the opposite—interviews with moms who…

Britain's Royals Bumble Their Way Through Mother's Day in Charming Spot for Body Shop

Treating mom like a queen is never easy

When it comes to celebrating Mother's Day, it turns out the British royal family is just as inept as everyone else.   That, at least, is the joke at the heart…

Kevin Durant's Touching MVP Speech Is Now an NBA Mother's Day Ad

'The only one that really believed in me'

If Donald Sterling is the feel-bad story of the NBA Playoffs, Kevin Durant represents something altogether different. His humble and heartfelt tribute to his mom during the Tuesday ceremony, where he…

Be a Better Son or Daughter This Mother's Day With a Legally Binding 'Momtract'

Give her back the control she craves

Sometimes it takes a little boost to be better to your mother. It takes a legally binding contract. Luckily, that's exactly what Mother New York has come up with to…

Susie Essman Celebrates Mother's Day by Clenching Her Snapdragon for Virgin Mobile

Kicking a daughter to the curb

Any Mother's Day commercial with Susie Essman is not going to be warm and fuzzy. The Curb Your Enthusiasm star appears in the new online video below for Virgin Mobile…

Google Celebrates Moms With Poignant Ad for Mother's Day

A new specialty from Whirled

Google traditionally does a special Google Doodle for Mother's Day. This year, it's adding another gift—the commercial below from creative agency Whirled, saluting moms for everything they do. As Procter…

Bra Company Tries to Reclaim the Acronym MILF for Mother's Day

Please, think of the children!

Adrants draws our attention to this odd campaign by True&Co, an online bra outfitter. True&Co is trying to reclaim the pejorative acronym MILF. Specifically, they'd like to turn "Mom I'd…

This Mother's Day, Literally Pay Your Mom Back for Her Pregnancy and Labor

Form helps you tally and repay costs

Given its name, ad agency Mother has a daunting responsibility when it comes to Mother's Day campaigns. This year, it has launched a suitably heroic effort—a campaign to help moms…

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