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Topic: Mother

Be a Better Son or Daughter This Mother's Day With a Legally Binding 'Momtract'

Give her back the control she craves

Sometimes it takes a little boost to be better to your mother. It takes a legally binding contract. Luckily, that's exactly what Mother New York has come up with to…

JCPenney Returns to Lead Agency Model

Young & Rubicam takes on struggling brand

So much for JCPenney’s multiple creative agency offense. Seventeen months after sprinkling its business among several shops, the struggling retailer has reverted to a more classic lead agency model with the…

Ad of the Day: Ikea

A couple changing out their lawn furniture face diminutive but furious opposition

Gno one really gnows how hard it is to make this kind of ad. It's gnot an easy task, obviously, but in my experience, almost gnothing can keep a viewer's…

Share Everything You Wanted to Do, but Never Did, on Instasham

Mother creatives make your life look better

Add it to the pile of amusing agency side projects: Instasham, an online collection of stock photos specially designed for posting to Instagram, showing all those things you wished you…

Ad of the Day: Virgin Mobile

Wayne Coyne and Colonel Meow retrain your brain, or at least mess with it

I usually have at least one question for our intrepid Ad of the Day candidates. But I have several for Flaming Lips frontman Wayne Coyne. First, why did you make…

Ad of the Day: Optimum

Stop calling Michael Bolton, and start getting a great deal on TV, phone and Internet

You people have caused Michael Bolton no end of misery, and I just hope you're happy. Mother's new spot for Optimum features good sport Bolton giving his dog a bath, jumping…

Meet the Oddball Characters From Mother's New Burger King Campaign

John the Manager gets some friends

Mother yesterday was named lead creative agency on Burger King. Today, the shop released some new ads for the fast-food chain—a :30 and two :15s pushing breakfast items. Long gone…

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