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Topic: Mother

Ad of the Day: Ikea Turns Your House into a Magical Playland in Gorgeous Storybook Spot

Fun with furniture

Is your home an Ikea-furnished wonderland? A new ad from the retailer and agency Mother London features a rich imaginary world, full of islands in the sky, where a bat and…

Ad of the Day: Hovis Pays Tribute to Its Classic 1973 Spot With a Fun, Energetic Sequel

Kids race on their bikes, but what are they fleeing?

A classic ad concept rides again in Mother London's first work for Hovis bread. "Stuck," a 40-second effects-driven spot, follows three youngsters on bicycles as they race to escape from a…

Philadelphia 76ers Revive Brand by Tapping Into Revolutionary, Underdog Roots

Dripping in history, and sweat

The Philadelphia 76ers pride themselves on representing a city with a rich, unconventional history, but in recent years, the team hasn't held up its end of the bargain (three straight…

Ad of the Day: Ikea Fills a Jungle Kitchen With Monkeys Just to See What Will Happen

Mother's menagerie

This Ikea ad is as much fun as a kitchen full of monkeys. In fact, it is a kitchen full of monkeys. Plus some tropical birds, snakes, a deer and an…

Acer Selects Saatchi & Saatchi Singapore as Global Creative Agency

Computer brand spends $50 million in media annually

Acer has selected the Singapore office of Saatchi & Saatchi Singapore to lead global creative efforts for the Taiwanese computer manufacturer. The Publicis Groupe agency prevailed in a pitch against Grey…

Nils Leonard of Grey London Talks Culture, Creativity and That Infamous Adweek Column

What the chairman title means to him

  Photo: Alfred Maskeroni Specs Who Nils Leonard New gig Chairman of Grey London Old (and continuing) gig Chief creative officer of Grey London Age 37 Twitter @nilsleonard How does this promotion change your responsibilities? They did it in New…

How 6 Ad Women Would Rebrand Pro-Choice

Updating a label that's not resonating with younger women

Where a politician stands on women's issues may be a tentpole of election season but, according to The New York Times, an enduring label of modern politics—pro-choice—has lost favor. Why?…

TBWA Names a New Creative Chief for L.A.

Insider Stephen Butler succeeds John Norman

After first looking outside, TBWA\Chiat\Day has filled the top creative role in its Playa del Rey, Calif. office with insider Stephen Butler. The chief creative officer position had been vacant since…

Angie Vieira Barocas Is Leaving Mother

Was managing director, partner at the New York shop

Angie Vieira Barocas has resigned from her position as managing director and partner of Mother in New York. At the moment, the agency does not have plans to fill the position,…

British Airways Expands Its Relationship With BBH

Shop adds loyalty, digital marketing responsibilities

Bartle Bogle Hegarty retained its creative lead on British Airways and added responsibility for loyalty and digital marketing. BBH is teaming with Simon Hall and Warren Moore, current owners of London…

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