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Topic: Mother

Chipotle Really Goes Back to the Start in Its First U.K. Ad Campaign Say my name

Mother London has cooked up Chipotle's first British campaign with print ads and posters that explain how to pronounce the burrito chain's name. "Chi-Pole-Tay," "Chi-Pottle" and "Shi-Pot-Lay" are wrong. (Now…

March 24, 2014, 10:01 AM EDT

Mother London Makes Its Own 'First Kiss' Parody … With Dogs Things get a little furry

The parodies of fashion brand Wren's super-viral "First Kiss" ad keep flowing in. Here's ad agency Mother London's entry—"First Sniff," starring a bunch of dogs. Stranger dogs tend to get pretty…

March 13, 2014, 3:31 PM EDT

Small Agency's Devious Recruiting Ads Invite You to Apply to Droga500 and MMMMother If you can't inspire them, confuse them

Droga5 is great and all, but it stands to reason, mathematically, that Droga500 would be one hundred times as awesome. Nail, a small agency in Providence, R.I., invokes the hallowed names…

February 25, 2014, 12:47 PM EST

Ikea Lights Up a Forest in Gorgeous Ad Celebrating Move to Energy-Efficient Bulbs Retailer goes inside out

Ikea planted lots of LED lamps in the woods for this 60-second commercial for the U.K. and Ireland touting the home-furnishing company's commitment to sustainability. Created by Mother London and director…

February 13, 2014, 11:58 AM EST

Young Ruffian Gets in the Holiday Spirit in Mother's Christmas Ad for Boots He's full of surprises

Joining the slew of British Christmas commercials, Mother London made this neat ad for pharmacy chain Boots, in which a surly-looking youth runs around town leaving gifts for people who've…

November 12, 2013, 12:28 PM EST

3 Ad Agencies Try to Rebrand Feminism. Did Any of Them Get It Right? Brave, Mother, W+K

Does feminism need rebranding? Elle U.K. thinks so, and invited three British ad agencies—Brave, Mother and Wieden + Kennedy—to work on it with three feminist groups. The results, published in November's…

October 3, 2013, 9:36 AM EDT

Virgin Mobile Makes Its Pitch in 25 YouTube Videos, Which You Scroll Through by Blinking Ready to be BlinkWashed?

Virgin Mobile has been retraining your brain for a while. Now, it wants to borrow your eyes. In a fun stunt called BlinkWashing from Mother New York and rehabstudio, the mobile…

September 16, 2013, 1:56 PM EDT

Saving on Insurance in England Will Make You Want to Run With the Cats Because there are no wolves

Call out the cat herders! A bunch of kitties stampede down the streets of Croydon, England, in Mother's new spot for MoneySuperMarket. "Bill here just saved £304 on his car…

August 12, 2013, 12:25 PM EDT

Mother's New Campaign for Optimum Is Completely MIDWULS Turning the phone number into 'something catchy'

Mother New York made up a word, "MIDWULS," using the last seven digits of Optimum's phone number, and created an integrated campaign around it. MIDWULS, we're told, is "that incredible…

June 17, 2013, 3:00 AM EDT

Be a Better Son or Daughter This Mother's Day With a Legally Binding 'Momtract' Give her back the control she craves

Sometimes it takes a little boost to be better to your mother. It takes a legally binding contract. Luckily, that's exactly what Mother New York has come up with to…

May 8, 2013, 2:51 PM EDT

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