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Topic: Mother

Calvin Klein Embraces Sexting and Tinder in Racy Campaign About Digital Dating

'Conversation through provocation'

While every other brand has begun talking emoji, Calvin Klein is embracing a racier kind of virtual-speak—sexting—in its latest #mycalvins ad campaign. A handful of new ads from Mother New York,…

A-B InBev Throws a Masquerade Party in Stylish First Ad for Oculto Lager

High-alcohol brew gets mysterious intro

Anheuser-Busch InBev introduces Oculto, a new high-alcohol lager, with a roomful of men and women wearing masks inside a dark club in this spot from Mother New York. The mood is…

This Agency Intern Recruitment Video Is a Glorious, Grotesque Celebration of 'Fresh Meat'

Join the cult of Mother at your own peril

Advertising creatives love to harp on a good pun, but rarely do they push it so far into bat-shit territory that it turns into a form of genius. A new summer…

James Patterson Tells Us Why He's Selling a Self-Destructing Book for $294,038

Stunt also includes digital copies that vanish in 24 hours

Adman turned best-selling author James Patterson often creates TV ads to promote his books. But for the launch of his latest novel, Private Vegas, he turned to ad agency Mother…

Man With Large Butt Struts and Twerks in 7-Inch Heels in Barmy British Ad

MoneySuperMarket's latest lunacy

Some ads tug at the heartstrings and move viewers to tears. The newest spot for the British price comparison website MoneySuperMarket is not one of those. Dave steps out of his…

Your First Ikea Commercial of 2015 Is Strange, Soaring and Really Quite Lovely

Dougal Wilson's bird shirts

Ikea's list of 2014 advertising triumphs is endless: the horny chairs for Valentine's Day; the awesome RGB billboard; the whirling-kitchen ad; the ethereal ode to sleep for Ikea beds; the…

U.K. Pharmacy Boots Celebrates Family in Its Quietly Lovely Christmas Ad

Heartwarming moments on Boxing Day

John Lewis may have won Christmas with its penguin ad, but Mother London's holiday spot for British pharmacy chain Boots is an impressive stocking stuffer in its own right. Director Noam…

Has This Creepy Guy From Mother New York Been Stalking Your LinkedIn Profile?

He may have a good excuse

Have you noticed a man named Donald Buscando looking at your LinkedIn profile? You'd remember him. He's wearing a beige turtleneck that somehow accentuates his eerily white teeth and his hair,…

Chipotle Really Goes Back to the Start in Its First U.K. Ad Campaign

Say my name

Mother London has cooked up Chipotle's first British campaign with print ads and posters that explain how to pronounce the burrito chain's name. "Chi-Pole-Tay," "Chi-Pottle" and "Shi-Pot-Lay" are wrong. (Now…

Mother London Makes Its Own 'First Kiss' Parody … With Dogs

Things get a little furry

The parodies of fashion brand Wren's super-viral "First Kiss" ad keep flowing in. Here's ad agency Mother London's entry—"First Sniff," starring a bunch of dogs. Stranger dogs tend to get pretty…

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