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Topic: Mother London

Ad of the Day: Ikea Drifts Between Dream and Nightmare in a Lofty Ode to Sleep

Real effects help create a surreal sequence in 'Beds'

This gorgeous and unnerving gem from Ikea and Mother London is so ethereal it couldn't have been filmed in the real world, right? Wrong, actually. Many of the ad's surreal and…

Mother Names Carlos Bayala Top Creative Chief

Argentine from agency's Madre shop

It’s the football transfer season in the U.K. and those rabid soccer fans at Mother have snared an Argentinean star. The London-based agency has named Carlos Bayala, the executive creative…

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