Topic: Monster

Will $2 Billion Monster Purchase Caffeinate Coke’s Sales? Soda maker buys 17% stake in energy drink brand

The Coca-Cola Co. has spent a reported $2.15 billion on a big share in energy drink maker Monster Beverage Corp. in a move to expand further into the energy drink…

August 15, 2014, 10:37 AM EDT

'Stuntbrofessional' Satires Energy Drink Marketing in NOS Digital Campaign Coke-owned brand prefers to look legit

Coca-Cola's NOS Energy Drink takes stupidity to a "hiiire" level in a mind-meltingly over-the-top series of digital clips mocking the marketing tactics used by competitor brands like Monster and Red…

October 11, 2013, 9:32 AM EDT

Adweek's Top 10 Commercials of the Week: Feb. 8-15 Long-haired babies and short-haired kitties, tiny beers and giant noses

With the Super Bowl out of the way, advertisers who didn't have almost $4 million to blow can resume their previously scheduled programming. There were a bunch of visually striking spots…

February 15, 2013, 10:18 AM EST

Ad of the Day: Monster BBDO tells the soul-sucking story of a modern-day office Pinocchio

You love your job. You wake up every morning, and that's what you tell yourself. Then you go to the office. And you're beset by superficial motivational posters, senseless meetings with…

February 12, 2013, 12:06 PM EST

Monster helps monster leave a dead-end job

After a rough, painful night spent trying unsuccessfully to frighten kids, a bogeyman turns to in this BBDO spot and finds a less stressful gig as a…

January 28, 2010, 9:41 AM EST

Monster can fix your rampant incompetence

The BBDO spot above, for job-search site, explains why doctors shouldn't bring their untrained doofus friends to work with them. The same is true for crime scene investigators, as…

September 22, 2009, 12:41 PM EDT

Let the battle of the monster job sites begin

Job-search advertising is getting truly monstrous this year. We've already written about Fallon's new ads for The Ladders, which feature Guilala, a '60s Japanese movie beast so cheap he makes…

January 15, 2009, 11:24 AM EST