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Topic: monkey ad

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Gerry Graf Explains Why Getting Paid by the Hour Is Nuts How do you bill marketers for a moment of inspiration?

Midway through his anecdotal talk today on the value of big ideas, Gerry Graf reflected on the creation of a monkey ad for E-Trade—the one that Goodby, Silverstein & Partners…

September 23, 2013, 4:11 PM EDT

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