Advertisement

Topic: Monday Night Football

Type
Broadcast’s Incredible Shrinking Thursday Ratings continue to slide on a crucial night for advertisers

Movie studios looking to prime the pump for their weekend releases may want to start looking for an alternative to broadcast TV. At the risk of trafficking in hyperbole, the…

March 28, 2014, 2:34 PM EDT

Phil Robertson Flap Stings A&E Demo drops 22 percent following Duck Dynasty star’s suspension

While Duck Dynasty isn’t expected to return to A&E until mid-January, the flap over the network’s suspension of Phil Robertson already seems to have taken a bite out of its…

December 26, 2013, 4:26 PM EST

All You People Did This Year Was Watch The Walking Dead and Duck Dynasty Show pitch: zombie ducks

Take even a cursory glance at the Nielsen ratings for TV’s dollar demo and two cable series will jump right out at you: AMC’s The Walking Dead and A&E’s Duck…

December 12, 2013, 5:17 PM EST

Fox’s National NFL Games Are the Biggest Draw on TV Afternoon broadcasts up 24 percent versus prime-time showcase

Sunday Night Football may rule the prime-time roost, but it’s the late national games on CBS and Fox that boast TV’s biggest deliveries. According to Nielsen live-plus-same-day data (Sept. 5-Dec. 9),…

December 11, 2013, 3:58 PM EST

Seasonal Stumbles for Monday Night’s Hottest Series The Voice, The Blacklist, Sleepy Hollow dip in first week of November sweeps

Monday night’s biggest broadcast shows are starting to settle into their seasonal troughs … a pattern that unfortunately coincides with the first full week of November sweeps. According to Nielsen live-plus-same-day…

November 5, 2013, 2:07 PM EST

NFL Flex Schedule a Godsend for NBC Sunday Night Football swaps will keep ratings sky-high

For NBC, the National Football League’s flex schedule rules can’t kick in soon enough. Last night’s Sunday Night Football matchup (Colts-Texans) delivered relatively modest fast national ratings, drawing 15.6 million viewers…

November 4, 2013, 2:10 PM EST

Cable Upfront Haul Passes the $10 Billion Mark Another record take, although growth is slowing

While the national cable TV networks continue to siphon off upfront dollars from the broadcasters, the days of torrid double-digit volume increases appear to be a thing of the past. According…

October 21, 2013, 1:59 PM EDT

Why Dunkin’ Donuts CMO Wants to Combine Twitter Passion With TV Spots John Costello discusses other big plans for the brand

Dunkin’ Donuts today is launching TV spots called #MyDunkin, featuring the brand’s passionate Twitter fans. It’s the latest social media-minded initiative led by global CMO John Costello, who was behind…

October 14, 2013, 10:09 PM EDT

ABC Has Found a Man Magnet With Agents of S.H.I.E.L.D. New Tuesday night drama reverses a long-standing trend

In the seven long years since ABC punted its powerhouse Monday Night Football franchise to cable sibling ESPN, the network has struggled to field a series that delivers a reliable…

October 6, 2013, 10:36 PM EDT

Dunkin' Donuts Is Launching the First TV Ad Made Entirely From Vine Eating up the 'snackable' inventory

During this evening’s Monday Night Football pregame show on ESPN, Dunkin’ Donuts will run what’s most certainly the first TV ad made entirely from a single Vine—Twitter’s popular six-second social…

September 8, 2013, 10:07 PM EDT

Advertisement