Topic: Monday Night Football
With just under three weeks to go before the film world descends on Hollywood’s Dolby Theatre, ABC has sold the last available inventory in its broadcast of the 84th annual…
While the National Football League remains the last great reach vehicle for advertisers, ratings for regular-season broadcasts were down slightly from 2011. According to Nielsen live-plus-same-day data, the 101 games televised…
NFL Network’s beefed-up slate of live Thursday Night Football broadcasts put up record numbers, averaging 6.35 million viewers over the course of 13 games. According to Nielsen live-plus-same-day data, TNF delivered…
While Las Vegas is probably a safe bet in terms of what’s truly driving the National Football League’s sudden focus on quickly settling negotiations with its referees, social media’s influence…
The first week of the 2012-13 NFL season was something of a mixed bag, as record ratings in Sunday prime were offset somewhat by a blowout in the marquee Monday…
Bud Light is kicking off the second year of its NFL sponsorship with a season-long campaign that focuses on the fan. The country’s top-selling beer will suit up for tonight’s season…
The price of a 30-second advertisement on network prime time increased at a 3 percent rate in 2011, as strong demand helped push the average unit cost to just under…
The National Football League enjoyed another robust broadcasting season, as ratings for the NBC, Fox and CBS packages were consistent with the stellar 2010 campaign. Per Nielsen live-plus-same-day data, NBC’s Sunday…
The National Football League on Wednesday renewed its media rights deals with all three legacy broadcast partners, signing pacts with NBC, CBS and Fox that could add up to as…
It’s halftime of the 2011-12 NFL season, and the league’s broadcast partners are putting up big numbers on both sides of the ball. Through the first nine weeks of this year’s…
