Topic: mommy bloggers

Izea's New Exchange Puts Social Media Reach Up for Auction

Buying influence online gets automated

Even mommy bloggers could now sell their advertising services—like promotional tweets and YouTube videos—through an automated exchange. Izea is launching its Sponsorship Marketplace today, moving its network of Internet celebrities,…

Trulia's First National Campaign Focuses on Mobile-Minded Women

Digital real estate brand spends $45 million

Home buying brand Trulia is launching its first national ad campaign this week, aiming to drive viewers—particularly women—to download the digital real estate brand's mobile app.  "Women have 96 percent of…

Duane Reade and Papa John's Sales Data Show Promise for Twitter Commerce

Brands move needle with paid and organic tweets

Twitter is starting to make some noise about getting more retailers to use its platform for social commerce. Given the up and downs that merchants have had on Facebook in recent…

Mom Blogger Shocked to See Her Photo in Ad for Spanish Psychic

Sarah Pinnix didn't see this in her future

Mild-mannered Christian mom and marketer by day, Spanish psychic by night? No, but thanks to a photo stolen from her social-media profiles, popular blogger Sarah Pinnix is now trying to…

Brands Court Female Bloggers in San Diego

100 corporate sponsors bring out their wallets for BlogHer '11

If there were any doubts that major brands see so-called "mommy bloggers" as a key audience, a walk across the show floor at the BlogHer '11 would have dispelled them. The annual…