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Topic: Momentum Worldwide

3 Reasons Agencies Struggle to Truly Invent and What They Can Do to Change That

Lessons for the ad industry from corporate R&D

I'm an inventor and proud. Like a magician, an inventor makes something from nothing. Unlike a real estate developer limited by property or a hedge fund manager limited by market size,…

6 Ways Brands Can Draft Modern Sports Fans

Study shows marketing is welcome—but only if consumers are No. 1

On the eve of Super Bowl 50, the biggest global sports and media event of the year, I have good news and bad news. First the good news: Our recent…

4 Ways to Catch Robots' Attention With Your Marketing

Artificial intelligence often first line of contact with consumers

Decision-making consumers are a marketer's most important focus. Now imagine consumers having someone else deciding all their purchases—computers talking only to other computers, making decisions for their human "masters" without…

To Attract Outsider Talent, One Agency Cooked Up a New Approach in New Orleans

GumboLive looks to break the recruiting cycle

Before Nate Sutter worked in advertising, he was a professional yo-yo-er. Sponsored by Duncan Yo-Yo, he traveled the country performing tricks at toy stores, children's hospitals and schools. He then…

Ad of the Day: Budweiser Makes the Cutest 'Don't Drink and Drive' PSA Yet

A return to puppies

Outside Shibuya Station in Tokyo, there is a statue of a dog named Hachiko. In the 1920s, the dog would greet his owner at the station at the end of…

Social Sharing Has Become the Biggest Thing in Sports Marketing

Will digitally connected game experiences be next?

Sports sponsorship is big business. The cash investment —before a brand even activates the sponsorship—is under more scrutiny than ever in corporate boardrooms as shareholders look to drive sales through…

Brands Need to Know Their Purpose and What They Aspire to Be

This is the new era of kinship

Kinship is everywhere. It’s empathy in action: a hug, a comforting word, the backbone of a friendship. Kinship is fundamentally selfless, intrinsically rewarding, a vital and extremely human part of…

Live Events Are King for Getting People to Recommend and Buy Brands

Music makes people feel the most positive

Word-of-mouth marketing may be the hot new trend, but when it comes to getting people to recommend a brand, nothing gets people talking up a brand like live experiences do,…

Why Agencies and Brands Need to Embrace True Storytelling

Branded content is not the same thing

To build on the opportunities that today’s hyperconnected and social consumer as well as new distribution platforms offer, agencies and brands need to move away from thinking about branded content…

Young Hollywood Is Already Laying Big Plans for 2014 FIFA World Cup

Youth video site reveals dedicated channel with Momentum

Brazil has been a complicated marketplace for brands in recent weeks, but it's not stopping companies from getting ready for the FIFA 2014 World Cup. For instance, Young Hollywood and…

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