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Topic: MOM

Hostages, We Are Men on the Ropes CBS newcomers slump as NBC dominates Monday night

NBC once again coasted to an effortless victory Monday night, as The Voice-Blacklist battery thumped the broadcast competition. According to Nielsen live-plus-same-day data, the season’s fifth installment of The Voice delivered…

October 8, 2013, 1:23 PM EDT

Blue Monday for CBS as Comedies, Hostages Struggle We Are Men underwhelms; NBC and Fox newbies hold steady

Two weeks into the 2013-14 broadcast season and CBS’ Monday night lineup is looking decidedly unsteady, as struggling new and returning comedies are doing little to bolster the 10 p.m.…

October 1, 2013, 2:41 PM EDT

Legends of the Fall TV Season Premiere Week shows great promise

Projecting a TV series’ long-term prospects on the basis of a single broadcast is a puzzling seasonal compulsion, a ritual on par with the creation of back-to-school macaroni art. Just…

September 29, 2013, 10:22 PM EDT

NBC Shines in First Day of Fall TV Season The Voice, Blacklist bulldoze through Monday night ratings

The echo of the starter’s gun is still reverberating in the runners’ eardrums, and already the 2013-14 network ratings race promises to be a stunner. NBC played the spoiler on the…

September 24, 2013, 1:30 PM EDT

CBS Delivers Record Profits in Q2 Network soars on 11 percent increase in ad sales revenue

A strong finish to the broadcast season and a breakout summer hit helped CBS Corp. amass the greatest quarterly profit in its history. Second quarter net income rose 11 percent to…

July 31, 2013, 6:45 PM EDT

CBS Picks Up Bad Teacher Network commits to sixth new comedy for 2013-14

A week after presenting its 2013-14 prime-time schedule at Carnegie Hall, CBS on Wednesday announced it has picked up another new series. The network has scooped up Sony Pictures Television’s Bad…

May 22, 2013, 5:09 PM EDT

CBS Pumps Up Its Fall Comedy Lineup Net schedules four new sitcoms and bulks up Thursday night chuckle block

When you return as many franchise series as CBS did this year, you don’t change the schedule so much as shift the tiles around like a giant Rubik’s Cube. The top-rated…

May 15, 2013, 3:25 PM EDT

ABC, CBS Firm Up Their Fall Schedules Nets heavy up on comedy, part ways with underperforming legacy series

On the Friday night before the TV world converges on New York for the upfronts, word about their respective orders, renewals and cancelations is starting to trickle in from the…

May 10, 2013, 11:55 PM EDT

The Courage to Advertise Without Female Stereotypes How brands like Huggies, Tide and Target go beyond the clichés

Quick: picture a “mom.” Fifty years ago, advertisers and their agencies envisioned a domestic dervish spinning through her kitchen, preparing supper with one hand while waxing the floor with the…

February 25, 2013, 12:03 AM EST

Better Oats Snaps Up Pepsi's Lapsed 'Choice of a New Generation' Slogan Thrifty brand gloats about its coup

"The choice of a new generation" is no longer Pepsi-Cola, backed by a moonwalking Michael Jackson. It's Better Oats, backed by a doofus in his underwear in an unbearable commercial…

March 16, 2012, 8:55 AM EDT

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