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Topic: MOFILM

Coca-Cola's 'Smile Back' Video: Cute or Kind of Creepy? Soda maker changes the transaction

Coca-Cola's new "Smile Back" out-of-home stunt (scroll down to see it) is cute and nicely done, and everyone everywhere will love it. But let's overthink it for a moment. Coke is…

July 19, 2013, 2:40 PM EDT

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