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Topic: MOFILM

Ad of the Day: Gaming Spot Makes Horrifying Use of Robert Frost's 'The Road Not Taken'

Poem repurposed as a chilling voiceover

Robert Frost has been frightening lit majors for years. For the rest of us, however, the American poet's thoughtful 1916 masterpiece "The Road Not Taken," with its quiet lines about…

Ad of the Day: Two Friends Rampage Through Games in PlayStation's Salute to Friendly Competition

Basketball, base-jumping, elephants and lasers

The great thing about video games is you can do all kinds of cool, crazy, dangerous and impossible things without actually having to do them. Instead, you just sit on your…

Ad of the Day: Cute, Quirky Chevy Commercial on the Oscars Was Made for $4,000

We talk to the director

Imagination and ingenuity can drive you almost anywhere—even to the Academy Awards telecast. So learned Jude Chun, a South Korean independent filmmaker whose delightful minute-long winning entry in Chevrolet and Mofilm's…

Coca-Cola's 'Smile Back' Video: Cute or Kind of Creepy?

Soda maker changes the transaction

Coca-Cola's new "Smile Back" out-of-home stunt (scroll down to see it) is cute and nicely done, and everyone everywhere will love it. But let's overthink it for a moment. Coke is…

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