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Topic: Mobile

Is Virtual Reality the Next Big Form of In-Bar Entertainment?

Jim Beam and Dos Equis have been quick to embrace the trend

Would you strap on an Oculus Rift headset at your favorite bar? In the latest example of how marketers are embracing virtual reality, alcohol brands are taking branded entertainment to…

Square Is Using Customer Data to Create Targeted Email Campaigns for Brands

Leaping from mobile payments to marketing

Linking up online and offline marketing is the ultimate challenge for bricks-and-mortar retailers these days. And after years of powering credit card transactions and mobile payments for small businesses, Square…

Fox Is Making Custom, Creepy GIFs and Videos for Poltergeist Fans

#WhatAreYouAfraidOf promotes new film trailer

Movie studios are well known for taking advantage of social media's bells and whistles to build buzz for their new trailers. Now, Twentieth Century Fox is taking it a step further, using…

This Vodka Brand's App Uses Beacons to Light Up Bottles With Custom Messages

Tech's new gift is more than a novelty

Beacons have been a buzzy topic for digital marketers in the past year, but mostly, brands have just used them to push out offers and coupons. Now, Medea—a maker of…

5 Big Things Marketers Need to Know From Facebook's Developer Conference

Social giant unveils intriguing mobile and video innovations

Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good…

This Mobile App Lets You Schedule Messages Up to 25 Years Into the Future

Because a lot could happen between now and then

A mobile app called Incubate: The Time-Delay Messenger became available today, and its core concept is, intriguingly, all about the future for now. But in several years, it will also…

Researchers Find Optimum Times to Run March Madness Ads

The sooner, the better

Selection Sunday just hit, but who's going to get paid? Turner and CBS, certainly. Ad sales for the 67 games are up a reported 10 percent, with digital sales accounting…

At Equinox, Techie Fitness Bikes Are the New Workout Coach

SXSW tries out data-driven exercise

There's no shortage of health-related tech at this week's South by Southwest, and Equinox has an interesting data-driven spin. The gym chain and digital agency R/GA are showing off a fitness…

McDonald's Played a Game of 'Shark Tank' at SXSW, and Here's the Winner

Would a mobile app prevail or a print-leaning startup?

Much has already been made about McDonald's sponsorship of this week's South by Southwest Interactive. And regardless of whether you think the brand should be here, there's little doubt that…

4 Mobile Innovations That Are Hastening the Decline of Desktops

Smartphones are radically changing digital design, advertising and production

Earlier this winter I joined several hundred investors at Helsinki's annual Slush event, which started in 2008 as a cozy gathering of Nordic entrepreneurs and has since grown into a…

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