Advertisement

Topic: Mobile

The 2016 Digital Content NewFronts Were Defined by Partnerships

It takes a village to create quality cross-platform content

In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek It can take a village to help advertisers connect with…

How More Precise Data Science Will Be Advertising's Ultimate Savior

Targeted, nuanced marketing sparks ad spend

For the past 25 years, advertising's share of total marketing spending has trended slowly downward. Until recently, that is. Two recent analyses of the marketing of large American advertisers showed…

NowThis to Launch Education Series With Actress Allison Williams

Hires former MTV CMO as first marketing chief

NowThis, the 4-year-old news and entertainment digital video service, has tapped a news progeny for a new series. Allison Williams, star of Girls and daughter of MSNBC news anchor Brian…

Why Balancing Skippable and Non-Skippable Ads Creates Better Brand Awareness

Weighing the value of a view can't be binary

A round-up report from eMarketer, specializing in mobile advertising, recently landed in my inbox. On page three, a table of completion rates for U.S. digital pre-roll caught my eye. It…

It's Time for Marketers to Embrace the 'Show, Don't Tell' Media Economy

Mobile hastens more intimate brand engagement

If you asked me to tell you what I think the future of media and advertising will look like, I actually wouldn't tell you anything. I would, however, show you…

BuzzFeed Is Now Getting 7 Billion Content Views a Month

'Tasty' network already up to 360 million

Despite a stage overloaded with emojis, BuzzFeed's NewFronts presentation was refreshingly simple and free of the bells and whistles buyers are likely to be inundated with over the next two weeks. BuzzFeed's…

Apple Watch Sales Eclipsed the iPhone in Its First Year, but Agencies Have Already Moved On

Marketers haven't seen payoff yet

One year after making a splash as the next "it" device for marketers, Apple Watch has slipped noticeably in the estimation of many marketers. Earlier this week, Apple reported it has…

Entitled? Try Empowered: Why Millennials Work the Way They Do

And 4 things to consider if you want to retain them

What's the matter with "kids" today … at work? Across our great nation, grumpy middle managers, executives and owners alike are wondering who these fresh-faced, impatient and entitled millennials think they…

New Research Finds That the Average Mobile Ad Takes 5 Seconds to Load

Media Rating Council shares its stats

A week after issuing its first set of guidelines about mobile viewability, George Ivie, CEO and executive director of the Media Rating Council, explained what the changes mean for marketers…

After Running a Radical Vertical Super Bowl Ad, Jeep Goes All-In on Snapchat

Includes user-generated content and sponsored filters

Jeep raised more than a few eyebrows in February when it chose to air its minute-long Super Bowl spot "Portraits" vertically, partly because the creative fit the size of a mobile…

Advertisement
Advertisement