Topic: Mobile
Marketers have long preached about speaking to people “in their own language,” but normally only as a metaphor. Univision’s nascent UVideos, a Spanish-English digital video network, suggests brands should take…
When it comes to mobile shopping, the gender gap is alive and well. Data from the DDB Life Style Study looked at mobile shopping patterns by gender and found that…
Google and Yelp may currently dominate local search, but Facebook and Foursquare announced changes to their mobile and desktop business pages, respectively, on Tuesday that should raise those platforms’ capabilities…
A year after introducing sponsored posts to its desktop platform, Tumblr has finally integrated these ads into its iOS and Android apps, Forbes reported. Tumblr's Radar ad units are responsible for…
Specs Who Barbara Yolles New gig CMO, Campbell Ewald Old gig chief growth officer, North America, McCann Age 46 What has been your impact on Campbell Ewald since you started last year? Whenever client prospects or journalists…
The biggest surprise in Google’s first-quarter earnings was the drop in advertising’s share of non-Motorola Mobility revenue from 96 percent a year ago to 92 percent in the most recent…
Time Warner Cable is offering live, out-of-home TV for the first time on its TWC TV app for Apple mobile devices, according to Bloomberg. Content is only available to subscribers…
Companies typically open their quarterly earnings calls with the disclaimer that current revenue and performance numbers do not necessarily reflect future results. Yahoo may have wanted to repeat that line when it began its…
Despite every year for the past decade or so being proclaimed “The Year of Mobile,” no company has cracked the mobile market to level it on par with online advertising…
Mobile doesn’t get enough credit. That’s largely the reason industry experts cite for mobile advertising’s pitiful pricing, often described as reaping pennies compared to the dimes online ads attract. To…
