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Topic: Mobile

Auntie Anne’s Debuts App to Help You Track Your Pretzel Addiction Brand sees big growth potential for mobile loyalty program

Would you use a mobile app to keep track of how many pretzels you bought? That's the idea behind Auntie Anne's national rollout of its loyalty program and its accompanying app…

August 7, 2014, 6:13 PM EDT

Mobile Coupon Growth Expected to Continue Despite privacy concerns

There were an estimated 560 million digital coupon users in 2014, and that number is expected to grow to over a billion by 2019, according to a new study by…

August 7, 2014, 1:32 PM EDT

4 Location-Based Marketing Tactics That Are Working Payments, beacons and coupons are top priorities

With marketers allocating more advertising spend to mobile, a number of recent campaigns highlight how brands are now going beyond basic apps and sites to prominently play up location. Here are…

August 4, 2014, 6:00 AM EDT

Sour Jacks' Mobile Ads Steer Movie Fans to Outdoor Summer Screening CPG brand bets on location-based Facebook promos

Over the past week, Sour Jacks has been running Facebook mobile ads in New York to pinpoint consumers who are going to the Hudson River Park’s River Flicks summer movie…

July 30, 2014, 5:08 PM EDT

Advertisers Are Struggling to Keep Up as Spending Shifts to Mobile Obstacles include a lack of tech, skills and insights

While a whopping 91 percent of the advertisers polled by data company Jivox said their companies will spend more on mobile ads this year, many reported feeling frustrated by new technology…

July 30, 2014, 10:52 AM EDT

Zillow Pays $3.5 Billion for Trulia Online real estate companies prioritize mobile growth

Zillow has acquired Trulia for $3.5 billion in stock, which could trigger a string of similar consolidations within the online real estate industry.  Zillow and Trulia are two of the biggest…

July 28, 2014, 1:15 PM EDT

This 344-Year-Old Company Is on Mobile Marketing's Cutting Edge Hudson's Bay Co. tests beacons in several markets

Hudson's Bay Co., a pioneering North American business that was founded in 1670, is blazing trails in mobile marketing. Two of the Toronto-based company's retail chains, Lord & Taylor and Hudson's…

July 28, 2014, 9:00 AM EDT

Starbucks Looks to Share Its App Payment System With Other Retailers Smartphone transactions supplied 15% of U.S. revenue in Q3

Starbucks CEO Howard Schultz revealed that his company had amassed nearly 12 million active monthly mobile users in the U.S. and Canada during the brand’s third-quarter earnings call on Thursday.…

July 25, 2014, 9:54 AM EDT

Office Depot Teams Up With R5 for Back-to-School Campaign Retailer layers social, video into augmented reality

Office Depot is the latest retailer to bet on augmented reality to target millennial back-to-school shoppers this year. The retailer is launching a mobile campaign for the second year that…

July 23, 2014, 1:33 PM EDT

Alcohol Delivery Startup Expands to Denver’s Boozy Crowd Facebook app installs target Mile High City

Alcohol-delivery app Drizly is launching in Denver today, making it easier for people to get booze to their doorstep within one hour. The app is also available in the New…

July 23, 2014, 11:37 AM EDT

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