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Topic: Mobile

Jaguar's Google Glass App Brings Print Ads to Life Nicholas Hoult shows off his tech lair in new campaign

Jaguar has a clever way to take you inside the plot of its latest villain-themed campaign. Today, the brand is linking print ads in Condé Nast's Vanity Fair, Condé Nast…

November 11, 2014, 9:00 AM EST

This Might Be the Best Branded Parenting iPad App of the Year Stride Rite is ramping up its mobile game

The data points around mobile are simply relentless, and here's the latest stat from Adobe: Smartphones and tablets will account for $1.6 billion in sales on Thanksgiving, Black Friday and…

November 10, 2014, 7:00 AM EST

Urban Outfitters Tries Pinging Your Phone in the Fitting Room Can beacons boost sales and cool factor?

Once the hip place for college kids to load up on ironic T-shirts and random tchotchkes, Urban Outfitters is now trying to get some of its coolness back through mobile…

November 4, 2014, 12:51 PM EST

Does Mobile Marketing Actually Work in the Real World? Wading through the murkiness of location data

When you walk into the mobile advertising firm xAd’s headquarters in New York, you'll notice a pair of digital screens showing maps of the United States. On the left, a…

November 4, 2014, 6:00 AM EST

12 Stars of Ad Tech Who Are Building the Future of the Industry Right Now And three more to watch (Web-exclusive bonus)

In the world of advertising technology, everything is new. Whereas just a year ago Facebook might have been considered a secondary player in automated advertising, mobile and data, today it…

November 2, 2014, 11:02 PM EST

Why Mobile Payments Are a Millennial Must And how brands can stay ahead of the curve

With the arrival of Apple Pay and Facebook reportedly mulling peer-to-peer payments, the established system of exchanging currency for goods and services is experiencing disruption. A new study by JWT said…

November 2, 2014, 11:02 PM EST

Taco Bell Explains Its Social Media Blackout and How It Lit Up Mobile Orders Within Hours Diners used new app at 75% of stores

One day after launching a mobile payment and ordering app, Taco Bell says its stunt to shut down social media had some initial success. On Tuesday, 90 percent of the chain's…

October 30, 2014, 1:36 PM EDT

7 Big Stats From Facebook's Q3 Earnings Report Ad sales continue to drive growth

Facebook's advertising sales jumped 64 percent in the third quarter compared to the same period year, as the company maintained momentum from earnings reports earlier this year. Here are 6 other…

October 28, 2014, 5:08 PM EDT

CVS Pulls the Plug on Apple Pay Only the latest to nix mobile payments

Just days after Rite Aid discontinued its use of Apple Pay, CVS has followed suit. The pharmaceutical company announced on Saturday that it would no longer accept payments through Apple's…

October 27, 2014, 6:58 PM EDT

IHeartRadio's Vending Machine Turns Instagram Photos Into Swag Targets college students' nostalgia for hometown radio

IHeartRadio is touring the country with a T-shirt vending machine that accepts Instagram photos as payment. The marketing effort has racked up 5.7 million impressions—likes, shares, views—in the first week…

October 24, 2014, 2:01 PM EDT

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