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Topic: Mobile

Marketers React to Mobile Viewability Criteria, as Challenges Loom

Media Ratings Council develops guidelines

Earlier this week, the Media Ratings Council made its first statement about mobile viewability—a burgeoning concern for publishers and advertisers as more online traffic shifts to smartphones and tablets. The…

ABC News Catches NBC News in Ratings and Revenue, but Innovation Poses Challenges

Americans are accessing more online news on mobile devices

They call it the "mobile majority"—and it's changing the way Americans access media. According to a report released this morning by the Pew Research Center, 39 of the top 50 digital…

As Mobile Travel Bookings Grow, This Private Jet Charter Service Is Catching Up

Skyjet uses geo-targeted ads and plans a mobile booking app

While the mobile boom took off for commercial travel brands a few years ago, the private sector has been noticeably slower to make the shift to digital. But that's starting…

5 Weird Apple Watch Apps That Are Already Out

Breathalyzers, tracking moles and spinning bottles

You've probably already heard about the first brands to have Apple Watch apps. But some strange, more obscure apps have been popping up ahead of tomorrow's official launch. Marketers are split…

Apple Watch Is Almost Here, and These Are the Brands Taking It Over

But are marketers ready to leap from smartphones?

Unlocking the door of a hotel room with the flick of a wrist will become the new reality for Starwood Hotels and Resorts this week. The chain is among more…

With Jawbone Partnership, AmEx Offers Another Nifty Payment Option

4 wacky ways cardholders can pay for things

Want to buy a latte with your fitness tracker? If you use an American Express credit card, now you can. Today, AmEx announced a partnership with Jawbone that it claims…

The North Face Wants to Own the Athlete Market and Beat Big Names Like Nike and Adidas

'Four-season, year-round brand' launches new campaign

Gone are the days when sports retailers specialized in one thing. While Nike, Adidas and Under Armour are starting to look more like tech brands, The North Face is making…

Is Virtual Reality the Next Big Form of In-Bar Entertainment?

Jim Beam and Dos Equis have been quick to embrace the trend

Would you strap on an Oculus Rift headset at your favorite bar? In the latest example of how marketers are embracing virtual reality, alcohol brands are taking branded entertainment to…

Square Is Using Customer Data to Create Targeted Email Campaigns for Brands

Leaping from mobile payments to marketing

Linking up online and offline marketing is the ultimate challenge for bricks-and-mortar retailers these days. And after years of powering credit card transactions and mobile payments for small businesses, Square…

Fox Is Making Custom, Creepy GIFs and Videos for Poltergeist Fans

#WhatAreYouAfraidOf promotes new film trailer

Movie studios are well known for taking advantage of social media's bells and whistles to build buzz for their new trailers. Now, Twentieth Century Fox is taking it a step further, using…

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