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Topic: mobile video

Yahoo's New Ad Pitch Entails More Mobile Video

Implements Flurry network into its system

Yahoo has integrated Flurry into its ads system, giving marketers an option for in-app mobile video buys. The development comes four months after Yahoo purchased Flurry for a reported amount between…

Study: Mobile Marketers Should Pay Attention to China

Where 71% of consumers watch videos on the go

Much has been made of cord cutters—consumers who ditch television sets to watch videos on smartphones and tablets—and how advertisers can grab their attention. But while U.S. broadcasters and companies…

This App Is Cleverly Letting Brands Sponsor Instagram-Style Video Filters

A gold rush for user-generated content

With the huge growth of user-generated content (UGC) on mobile platforms like Instagram, marketers are looking for interesting ways to plug such material into campaigns. And naturally, tech startups are…

Instagram's Video Ads Are Finally Live, and Here Are 4 From Major Brands

Disney, Activision and Banana Republic among early buyers

After six months of testing, Instagram's video ads are officially here. Instagram, owned by Facebook, has deals to show 15-second autoplay spots from Disney, Activision, Lancome, Banana Republic and CW. The…

Mobile Video Has Jumped 400% in the Last Two Years

Report: on-the-go clips account for 25% of all views

Ooyala's  Q2 Video Index Report, which was released today, found that 25 percent of online video activity happens on mobile devices—a spike of 400 percent compared to two years ago. The…

Instagrammers, Including Jimmy Fallon, Are Rushing to Try Out Hyperlapse

Hot app speeds up videos, offering new creative possibilities

Call it fast-food porn. Now that hyperlapsing is a thing, courtesy of Instagram, everyone’s videos can be seen at 12 times the normal speed. The Hyperlapse app is the latest…

Mobile Video Study Claims Better Performance Than TV

But that’s not always a good thing

A new report from the Mobile Marketing Association, Millward Brown and Tremor Video today finds that mobile video ads get consumers talking about ads more than television spots, even if…

Dish Takes Over YouTube With Spanish-Speaking World Cup Ad

100 million impressions in two days

Dish signed up for 100 million impressions with a far-reaching YouTube video campaign. The TV provider bought the top spot on YouTube over two days—the masthead on desktop and mobile—showing…

Facebook Auto-Play Video Is Running on Brand Pages

Could ramp up branded video on the social platform

Brand marketers, you may soon be able to run auto-play videos on your Facebook page without buying an ad. Some of your peers already are. Facebook is testing a feature that…

Study: Audiences Increasingly Going Mobile for Entertainment

84% of category ads contained video, rich media

A study conducted by global mobile video advertising firm Vdopia found that mobile consumption of entertainment-themed media is sharply on the rise. The information was pulled from the Vdopia Mobile Insights…

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