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Topic: Mobile ROI

Type
MobileROI Tries to Link Cross-Device Behavior With New Marketing Tool Aims to give marketers 360-degree targeting insight

Macy’s, Gannett and BMW (BMWi Ventures is an investor) are all testing a new marketing tool from Mobile ROI called Mobile Marketing Cloud that hopes to sync up cross-channel marketing.…

June 11, 2014, 2:54 PM EDT

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