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Topic: Mobile advertising

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Facebook's Global Mobile Ad Share Jumps to 16%, per eMarketer Google grows, too, as overall market explodes

Facebook's second year in mobile advertising has entailed a string of positive developments, so it's not entirely shocking to see eMarketer project today that the social media giant's 2013 share…

August 28, 2013, 11:05 AM EDT

Learn How Ads Get Zapped to Cellphones With This Infographic Geofencing explained with easy-to-understand images

Even though brands such as Ford, Starbucks and L'Oréal have been testing geofencing in recent years, the location-based marketing practice is still a mystery to the grand majority of industry…

August 16, 2013, 6:00 AM EDT

Facebook Says It Has 101 Million Daily Mobile U.S. Users Breaks out domestic data and for the U.K.

Facebook would like advertisers in the United States and Britain to have a better idea of its platform's reach is in those countries, so it's self-reporting its mobile and Web…

August 13, 2013, 6:26 PM EDT

Millennial Media Buys Jumptap in Stock Acquisition $209 million in shares anchor the mobile net merger

Millennial Media is acquiring Jumptap in a "predominantly stock transaction," per a press release issued by the firms this afternoon. Jumptap shareholders will get 24.6 million shares in the Nasdaq-traded Millennial…

August 13, 2013, 5:30 PM EDT

Facebook's Mobile App Offers OpenTable Reservations Social giant rolls out Rovi integration as well

Facebook has integrated OpenTable's restaurant booking service into its mobile app. Additionally, the social behemoth has forged an agreement with digital entertainment firm Rovi to let on-the-go users find listings…

August 12, 2013, 3:36 PM EDT

Consumers Will Soon Be Able to Opt-Out of Targeted Mobile Ads Counterpart to online advertising choices

While the World Wide Consortium sputters and spits trying to negotiate a Do Not Track standard to protect consumer privacy online, the digital advertising business is forging ahead with expanding…

July 24, 2013, 10:01 AM EDT

Facebook's Feature Phone App Has 100 Million Users Caters to often forgotten flip-phone users

Facebook has revealed that more than 100 million consumers worldwide are using its mobile app for feature phones. Indeed, the flip-phone is alive and well, and international marketers in particular…

July 22, 2013, 12:05 PM EDT

Yahoo Buys Admovate as Mobile Startup Shopping Spree Continues Fourth acquisition this month

Yahoo has purchased mobile advertising firm Admovate for an undisclosed sum. The development comes on the heels of the digital giant's disappointing second quarter earnings report yesterday as well as its…

July 17, 2013, 1:34 PM EDT

Mobile Accounts for 85% of Gas and Convenience Store Searches Smartphone users look for best prices before filling up

With smartphone-browsing consumers riding shotgun to parks and beaches—while the driver, hopefully, focuses on the road—during these summer months, gasoline and convenience store brands might want to crank up their…

July 15, 2013, 8:37 PM EDT

Unilever Mobile Effort Garners 87% Purchase Intent Lift CPG utilizes captcha-based ads

Unilever's mobile display ads for its Wish-Bone Italian salad dressing drew an 87 percent purchase intent lift for a spring campaign that recently wrapped, according to the company, which cited…

June 24, 2013, 12:00 AM EDT

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