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Topic: Mobile advertising

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Starbucks WiFi Gets Even More Ad-Supported Via Boingo Wireless Adds video spots, banners after customers connect

Aside from the guys who post up in a coffee shop for hours with an iMac to play World of Warcraft or stream Game of Thrones in the airport terminal…

April 14, 2013, 8:36 AM EDT

Fox News and WSJ Look to Turn Video Ads Into Mobile Coupons Media giants join mDialog initiative

Fox News, The Wall Street Journal and Shaw Media want to help advertisers convert their TV commercials into hyper-local mobile commerce opportunities. Today, the companies announced that they are working…

April 11, 2013, 1:58 PM EDT

AppNexus Dials Up Its Mobile Business Aims to be first enterprise ad tech firm in mobile

Despite every year for the past decade or so being proclaimed “The Year of Mobile,” no company has cracked the mobile market to level it on par with online advertising…

April 10, 2013, 12:00 PM EDT

Facebook 'Home' Will Be Great for Ad Data, but Bad for Brand and Media Apps Will it affect marketers' willingness to invest in proprietary applications?

Weaker app presence for brands, and stronger data for Facebook. Those are two key reactions to Facebook's home screen replacer "Facebook Home," which was ceremoniously unveiled today with launch partners…

April 4, 2013, 4:53 PM EDT

Agencies: Facebook's Phone Ambitions Should Improve Ad Targeting Tribal, Organic and Huge weigh in

Whether Facebook dramatically launches a smartphone or more simply announces that it's landed a high-value piece of Android real estate on HTC's mobile devices (those are the main two rumors,…

April 4, 2013, 5:00 AM EDT

Google Glass: What It's Like to Have 'an iPhone Attached to Your Face' Silicon Valley vet dishes on technology that's been the talk of the industry

For the last several weeks, speculation about what Google Glass could mean to the world has been rampant but access to the wearable technology has been incredibly scarce. Well, a…

March 29, 2013, 3:24 PM EDT

Google Tool Can Calculate What That Mobile Ad Is Really Worth Adidas tested the AdWords-only calculator

Mobile doesn’t get enough credit. That’s largely the reason industry experts cite for mobile advertising’s pitiful pricing, often described as reaping pennies compared to the dimes online ads attract. To…

March 26, 2013, 9:00 AM EDT

Marin Software CEO Opens Up After His Company's Stock Does Stock up more than 20 percent on first day of trading

Marin Software CEO Chris Lien slept pretty well last night, even though today is arguably the most important day in his company’s seven-year history. The San Francisco-based online advertising company…

March 22, 2013, 3:03 PM EDT

ShareThis Lands Acquisition, $23 Million Funding Round to Boost Mobile Business Picks up in-app sharing platform Socialize

As just about every company at the intersection of advertising and technology races to establish or advance its mobile business, social sharing platform ShareThis has quickened its pace with overlapping…

March 20, 2013, 7:30 AM EDT

Google Ventures Leads $1.875 Million Funding Round in Native Mobile Ad Startup Namo Media to focus on in-feed in-app ads

A lot of investor money has flowed to mobile ad startups, but much has been siphoned toward companies working on how to better target mobile ads or build ties between…

March 18, 2013, 3:38 PM EDT

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