Advertisement

Topic: Mobile advertising

Rocket Fuel Revenue Grows by More Than 100%

But still no profits at ad tech player

Rocket Fuel continued its growth trajectory last quarter, with revenue more than doubling, the company reported. The digital advertising tech firm generated $85.6 million in the fourth quarter, 113 percent greater…

Heineken Is Turning to Foursquare to Target U.S. Fans of European Football

Branded apps continue to wane

In soccer parlance, mobile is like the corner kick of digital brand marketing while something typically easier to score off of, such as search, is more akin to a free…

PlaceIQ Nabs $15 Million in Funding

Mobile firm says revenue grew eightfold last year

PlaceIQ has raised $15 million in a Series C funding round led by investor Harmony Partners, while Iris Capital has come on board as a financier for the first time. New…

BuzzFeed's Peretti: Mobile is a Better Ad Vehicle

CEO says that ads, even long-form content performs better on phones

The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't there. Mobile banners are seen as a lousy…

Local Instagram Photos Spike Coffee Chain's Facebook Ad Performance

Service repurposes consumer and brand pics

MomentFeed is debuting a service that lets retail marketers systematically repurpose Instagram photos as creative for locally targeted Facebook ads. The Coffee Bean & Tea Leaf has been testing the…

From Desktop to Mobile, Ad Tech Needs All New Tools

Matomy builds on AppNexus to reach apps, smartphones

Building a mobile ad business on top of the old desktop infrastructure is tough work. Just ask Matomy Media Group. The Israeli firm’s CEO Ofer Druker is trying to bring to…

Twitter Reveals MoPub's Ad Growth

Mobile exchange on pace to make $13M this year

Twitter just disclosed how much money MoPub makes. The messaging platform had to reveal the mobile exchange's finances as part of its disclosure to potential investors before it becomes a…

IAB Study: Online Ad Revenue Continues Double-Digit Growth

Report shows explosive mobile growth

Here's some good news for the digital media industry: revenue from online advertising saw double-digit growth in the first six months of 2013, compared to the same period last year,…

SessionM Says It Has a Better Solution for Mobile Targeting

Company touts value of consumers' first-party data

Mobile advertising is growing rapidly, but the jury is still out on its effectiveness for brands. And targeting consumers with mobile ads is inherently tough, since there aren't cookies to…

Facebook's Global Mobile Ad Share Jumps to 16%, per eMarketer

Google grows, too, as overall market explodes

Facebook's second year in mobile advertising has entailed a string of positive developments, so it's not entirely shocking to see eMarketer project today that the social media giant's 2013 share…

Advertisement