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Topic: Mobile advertising

Tinder Gets Into Music by Offering Zedd's New Album for $3.99

The dating app's latest marketing move

As Tinder continues to ramp up its marketing appeal for brands, it has inked a new partnership with Interscope Records' electronic music artist Zedd to promote his new album. Tinder users…

Starbucks and Spotify Link Up to Bring Digital Music Into Stores

Hints at coffee chain's larger mobile aims

After ditching CDs earlier this year, Starbucks is not giving up on providing music to its customers thanks to a new partnership with Spotify.  This fall, the two companies are teaming…

This App Turns Mobile Shopping Into Clever Infomercials

'Minimercials' sell anything that costs $100 or less

Could shoppable, funny infomercials be the key to nailing mobile commerce? That's the proposition behind MikMak, a new app that puts a twist on gimmicky television commercials. Brooklyn-based MikMak has seven…

Starbucks Whips Up 21 Branded GIFs Starring the Frappuccino

Narwhals and unicorns? Yassss

Millennials will share practically any strange GIF or meme online with their friends these days, opening up a new, weird marketing tactic for brands. For Starbucks, that means creating a…

6 Major Assets That Verizon Gets in the AOL Deal

A timeline shows what happened before the $4.4 billion acquisition

Verizon's $4.4 billion acquisition of AOL this morning could give the telecom company the kind of massive scale in the online and mobile advertising industry to compete with Google and…

Ad Network Takes Steps to Ensure Consumers Actually See Mobile Promos

Millennial Media ramps up its viewability standards

As consumers shift from desktops to smartphones, advertisers want to make sure promos shift with them. To that end, the Media Ratings Council recently released its first guidelines for maximizing mobile…

Marketers React to Mobile Viewability Criteria, as Challenges Loom

Media Ratings Council develops guidelines

Earlier this week, the Media Ratings Council made its first statement about mobile viewability—a burgeoning concern for publishers and advertisers as more online traffic shifts to smartphones and tablets. The…

This Ad Network Says Mobile Growth Is Over for Now

Fluent sees smartphone and tablet activity level out

After two years of explosive growth in the mobile space, there's at least one player experiencing a slowdown in terms of mobile versus desktop activity. In a report today, Fluent, a…

Now It's Official: More Google Searches Are Coming From Mobile Than Desktop

How the tipping point affects ads

Following years of speculation about the demise of desktop-based search, Google is officially announcing today that for the first time, more searches come from smartphones and tablets than from laptops and…

This Simple Instagram Hack Landed Z Gallerie a Lot More Print Catalog Subscribers

A social app's offline marketing influence

Despite the e-commerce boom, print catalogs are still a lucrative business for furniture retailer Z Gallerie. But getting those catalogs into people's hands is tougher than it was a few…

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