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Topic: Mobile advertising

Adobe Upgrades Ad Capabilities for Real-Time Creative, Mobile and Video

Clients will be able to better target consumers

Adobe Systems is practically in a digital arms race to create the best marketing software services around, going up against the likes of IBM, Oracle, Salesforce and other big players. So now,…

Digital Advertising Revenue Jumped 20% in 2015, According to IAB Report

And mobile is driving its growth

Digital advertising revenues reached $59.6 billion in the United States during 2015, marking a 20 percent jump compared to the year before, according to the Interactive Advertising Bureau's annual study…

This Mobile Agency Found Its Newest Intern on Tinder

Fetch’s one-day stunt resulted in 270 candidates

If you want to hire interns to work at a mobile agency, you need to find them in apps where they spend a lot of time—like Tinder. Earlier this year, Dentsu-owned…

MRC's First Stab at Viewability Standards Treats Mobile Ads the Same as Desktop

But no guidance on news feed promos

Almost a year after it started the process of measuring mobile viewability, the Media Rating Council has issued its first set of guidelines, which recommend that marketers treat smartphone and…

7 Reactions to Whether the New, Smaller iPhone Is Bad for Mobile Advertising

Agency and tech players weigh in

Apple today announced its smallest smartphone ever in the iPhone SE, which comes in at 4 inches and is a cheaper alternative (starting at $399) to the company's iPhone 6S…

What Instagram's New Algorithm Could Mean for Agencies and Brands

Marketers weigh in on the changes

With more than 400 million monthly users and a growing number of advertisers, Instagram is adding an algorithm that reorders pictures and videos in users' feeds based on their interests. It's…

Instagram Is Adding an Algorithm to Reorder Feeds Based on the Posts Users Like

Will nudge brands to beef up their ads

Instagram on Tuesday confirmed that it's adding an algorithm that will reorder which images and videos users see in their feeds. Instagram's plans are "based on the likelihood you'll be interested in the…

Taco Bell's Mobile Ads Are Highly Targeted to Make Users Crave Its Breakfast Menu

New campaign tracks users' phone habits

Millennial-savvy Taco Bell is using a handful of intriguing targeting tools to reach its audience as soon as they wake up in the morning as part of a campaign to…

This App Pairs Brands Like Coca-Cola and Starbucks With the Perfect Agency

Agency Spotter boasts 12,000 agencies on its platform

Brand marketers: Tired of being flooded with agency pitches? There's an app for that. Today, Agency Spotter, a site that matches marketers and agencies, is launching a mobile app with the…

IHOP Is Releasing Special Snapchat Filters, but You Have to Visit the Restaurant to Use Them

Geo-fencing feature is all about engagement

IHOP today announced a Snapchat campaign that targets patrons inside its restaurants. To push its Double-Dipped French Toast, the all-day breakfast brand is essentially using the same custom geo-filters Snapchat introduced…

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