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Topic: Mobile advertising

Facebook's Vertical Videos Are About to Appear in Your Mobile News Feed

Snapchat-like function may be a hit with marketers

Facebook no longer wants to look square to the kids, so it's going rectangular like Snapchat. And brands are already on board.  The Menlo Park, Calif.-based company today revealed it will soon…

This Startup Is Helping Turn Dodger Stadium Into a Pokemon Go-Like Palace

And your local ballpark may be next

Xperiel, an experiential marketing startup with a focus on mobile, is coming out of stealth mode today and announcing a $7 million round led by investors including several Google board members,…

Snapchat Is Letting More Brands Run Ads Between Friends' Stories

Capped at 3 time-based promos per day

When Snapchat unleashed its ad-tech program Snap Partners in June with plans to serve video ads between stories, observers wondered how users would respond to seeing ads alongside their friends'…

A Look Inside How Olympics Advertisers Are Spending TV and Digital Ad Dollars

Multichannel efforts by Geico, Verizon, Walmart and others

Based on data from NBC and aggregated stats from more than 6,000 websites, MediaRadar is evaluating the kinds of placements Summer Olympics advertisers are buying across TV and digital mediums. Exact…

6 Mobile Apps Hillary and Trump Should Use to Win Over Young Voters

Even Pokemon Go could earn them some support

The 2016 presidential election is drastically different from previous races when it comes to courting young voters, primarily because of the many popular mobile apps out today that didn't exist…

Google's Ad Revenue Hits $19 Billion, Even as Mobile Continues to Pose Challenges

Up 19 percent since last year

Google is still the primary moneymaker for parent company Alphabet. During the second quarter of 2016, Alphabet's revenue hit $21.5 billion, a 21 percent year-over-year increase. Of that revenue, $19.1 billion…

This Yogurt Brand Found a Clever Workaround to Get in Front of Pokemon Go Players

Stonyfield targets Pokestops

Less than a month since the app launched, Pokemon Go fervor is still high and brands including Zipcar and McDonald's are getting in on the craze. But the game doesn't…

Why This Group of Brands Should Pay Attention to McDonald's Roll Out of Pokemon Go Ads

Foot traffic shows opportunities

Pokemon Go's first sponsored locations reportedly went live today in Japan, offering retailers the chance to create "gyms," which let players battle or train characters in the mobile game. According to…

Chinese Consortium's $1.2 Billion Deal to Buy Opera's Ad Business Falls Through

Privacy concerns around app maker were sticking point

A purposed acquisition from three Chinese internet firms to buy mobile giant Opera for $1.2 billion has fallen through. In February, the trio of firms—Qihoo 360, Kunlun and Golden Brick Silk…

Why Retail-Minded Marketers Are Intrigued by Pokemon Go's Forthcoming Ads

Cost-per-visit model practically guarantees store visits

Google Adwords, the digital giant's paid search offering, has long been a go-to platform for ecommerce players looking to increase sales. More recently, it has represented a lucrative source for direct-marketing…

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