Advertisement

Topic: Mobile advertising

Millennial Marketing Tips From 4 of the World's Biggest Digital Platforms

Snapchat, Facebook, Twitter and Pandora execs weigh in

A quartet of executives from Facebook, Snapchat, Twitter and Pandora gave advertisers tips on how to reach millennials during a panel at ZenithOptimedia Group's Mobile Day in New York on…

5 Mobile Ad Players That May Be Acquisition Targets

Location, rich media and video players look lucrative

AOL is reportedly in talks to buy mobile ad network Millennial Media for $300 million to $350 million, which would let AOL sell ads within thousands of apps and give…

Meredith Corp. Bought an Ad-Tech Company to Make Grocery Shopping Easier

Brings together mobile, e-commerce and native ads

Women's magazine publisher Meredith Corp. has acquired Grocery Server, a digital firm that powers location-based ads for food and retail brands. Grocery Server was founded in 2008 as an ad platform…

If AOL Buys Millennial Media, It Will Have Reeled In One of Mobile's Last Available Big Fish

A timeline of rapid-fire acquisitions

According to a TechCrunch report Wednesday, AOL is in talks to acquire Millennial Media for $300 million to $350 million, which would give the company's mobile business a boost. Millennial…

Is YP's Search Data Strong Enough to Win More Local Digital Ad Dollars?

Moves into mobile and display advertising

A few years ago, Foursquare, Yelp and Groupon seemed to be booming with brands and consumers, painting a pretty lucrative picture of the future of local advertising. Fast-forward to today—Yelp…

Android's One-Second Mobile Videos Add Up to a Fascinating Project

Fun play on 'leap second'

How much creativity can you pack into a one-second video? If you're Android, quite a lot, apparently. On Tuesday, clocks around the world added a "leap second"—a one-second time adjustment periodically…

Facebook's Immersive Mobile Ads Finally Give Brands the Creative They Want

Magazine-quality promos at scale

After Facebook convinced publishers to go all-in on exclusive content with Instant Articles, it hopes advertisers will do the same. In a presentation at Cannes Lions this week, Facebook's chief product…

Facebook Tests Mobile Ads That Could Cure Lead-Generation Ills

Holds potential for email marketers, automakers and more

Facebook is testing lead-generation-based mobile ads with a few dozen select brands, though it's not sharing the companies' names. If the ads actually work and become a regular marketing product,…

4 Ways Beacons Are Helping People Network at Cannes

Festival tests the technology for a 2nd year

This year's Cannes Lions festival isn't short on mobile technology for networking. Marketing-video platform Virool made a Tinder-like mobile site, and you can order a glass of rosé through an Apple…

4 Things Car Advertisers Need to Know About Mobile Buyers

Edmunds sheds light on smartphone versus desktop users

Car site Edmunds.com is releasing stats today that show how the proliferation of mobile devices has ultimately flipped the car-buying experience from desktops to smartphones. In the past year, traffic from…

Advertisement