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Topic: M&ms

With 60% of Traffic Coming From Mobile, The Knot Redesigns for the Millennial Wedding

More room for brand partners, from Invisalign to insurance

XO Group's The Knot—which reportedly has helped plan 25 million weddings—has reached its own big day. The popular wedding-planing hub relaunched its site late Tuesday night, with the goal of…

Skittles Teases Its First Super Bowl Ad With Kurt Warner in a Hot Tub of Candy

Mars brand will make its Big Game debut Feb. 1

Skittles is joining Mars Inc. corporate sibling Snickers at the Super Bowl this year, as the brand airs its first Big Game commercial on Feb. 1. The Super Bowl debut of…

The Top 10 Halloween Candy Brands on Twitter

You might say 'gimme a break' when you see No. 1

The time is upon us for trick-or-treating, as Halloween looms tomorrow. So Crimson Hexagon mined Twitter for all mentions of candies this month on the social platform. And a quick note…

Here Are the 10 Brands Moms Like Most Right Now

Looking for a last-minute Mother's Day gift?

Dove’s acclaimed Real Beauty campaign seems to be paying off the for brand, as the company had the most positive perception among moms last month, according to a new study…

Adweek's Top 10 Commercials of the Week: Feb. 1-8

The Super Bowl unplugged, an herbal tea unhinged, and David Beckham and Nina Agdal undressed

The Super Bowl already feels a world away. But in this week's top 10, we'd still like to recognize some of the spots that weren't released before the game—specifically, RAM…

Super Bowl Teams' Fans Pick Favorite Brands

Baltimore likes BlackBerry, San Fran digs Calvin Klein

Social media data around the Super Bowl is becoming part of the big game fun—especially in the marketing world. So with that in mind, what can the brands "liked" on…

Target 'Snacks' Around Super Bowl Spend

Big-box retailer releases mobile game in lieu of big-game spot

Target isn't advertising in the Super Bowl, but the big-box retailer hopes to garner consumers' attention anyway, with a mobile game called Snack Bowl. The virtual game invites players to throw…

Ad of the Day: M&M's

Ms. Brown plays the dating game

As a chocolate-filled confection, how do you know if you’re being appreciated only for your sugary goodness, or for the real you? It’s an age-old dilemma that M&M's explores in…

Mars Turns Out the Sweetest Creative

Four agency stars look back at their work on the candy brands being honored at Cannes

At first glance, many Cannes Lion-winning ads from Mars— the festival's Advertiser of the Year for 2012—appear to be off-the-wall, absurdist and just plain random. Take "Sheep Boys," a Skittles ad…

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