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Topic: Mlb

Red Sox Drive Solid World Series Ratings Fall Classic rebounds from last year’s low-water mark

In clinching their third World Series title in 10 years, the Boston Red Sox helped Fox post solid, if unspectacular, ratings. According to Nielsen live-plus-same-day data, Wednesday night’s clincher delivered a…

October 31, 2013, 6:47 PM EDT

Maker and Pepsi Get Baseball Fans Singing Crowdsourcing 'Take Me Out to the Ballgame'

Just in time for the World Series, Maker Studios cranked out a video for sponsor Pepsi featuring a cadre of baseball fans singing Take Me Out to the Ballgame. Maker tapped…

October 25, 2013, 10:52 AM EDT

Boston Blowout Doesn’t Put a Damper on World Series Ratings Fox scores as Sox takes Game 1

An unhittable Jon Lester and a bevvy of bearded batsmen may have turned Game 1 of the 2013 World Series into a blowout, but that didn’t seem to shake up…

October 24, 2013, 5:20 PM EDT

Will Social Media Force the NFL’s Third-Most Valuable Franchise to Change Its Name? An issue that won't die

In an always-on, media-saturated world, Dan Snyder won’t be able to run out the clock for much longer. Less than a decade ago, teams like the NFL’s Washington Redskins, which Snyder…

September 30, 2013, 9:48 PM EDT

Will Controversial Sports Team Names Be Gone in Five Years? Prominent Native American activist says yes

Could the National Football League’s Washington Redskins and other pro teams with names that some groups and individuals find offensive shed those monikers sooner rather than late? Perhaps in the…

September 11, 2013, 5:24 PM EDT

David Levy Named President of Turner Broadcasting System Exec will retain oversight of sports, sales

Turner Sports boss and advertising/affiliate sales president David Levy on Monday was promoted to the role of president of the entire Turner Broadcasting System, Inc. operation. In his new role, Levy…

August 5, 2013, 1:45 PM EDT

Fox Bows Double Box Ad Format in MLB Broadcast Picture-in-picture execution to pop up in Sox-Tigers game

After kicking the tires on the “double box” ad format in Nascar races and during the Jan. 4 AT&T Cotton Bowl Classic, Fox Sports is taking its innovative break to…

June 21, 2013, 4:17 PM EDT

Disney’s Rasulo Dismisses the Fox Sports 1 Threat Mouse House CFO relegates ESPN rivals to a ‘distant No. 2’

While Fox Sports 1 believes it will be competitive with ESPN within a few years after its August 17 launch, at least one of Bristol’s corporate overseers seems all but…

May 31, 2013, 12:59 PM EDT

Twitter's TV Ad Targeting Uses 'Video Fingerprinting' New system could boost Promoted Tweets' effectiveness

Twitter today announced a new program designed to help brands sync up television ads and Promoted Tweets through the use of a cutting-edge "video fingerprinting" technology. Via a data dashboard, digital marketers can…

May 23, 2013, 12:02 PM EDT

Best Apps In the fickle world of apps, here are Adweek's latest obsessions—in music, maps, social, shopping & more

Vine In the past few years, GIFs have become a ubiquitous form of social content. Now, with Twitter’s new mobile sharing app, everybody can make a GIF-like video. Experts predict Vine…

February 13, 2013, 6:11 AM EST

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