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Topic: Mitt Romney

This Is What the Digital Election Looks Like The tools that demonstrate the Web's importance to the 2012 election cycle—and maybe its future

The digital election. The Twitter election. First we speculated, then we declared it to be true. Whatever the outcome this evening (or perhaps even days down the road), there is…

November 6, 2012, 5:20 PM EST

Michelle Obama and Joe Biden's Twitter Twist Flotus and veep use social site like an email channel

First lady Michelle Obama and vice president Joe Biden have been using Twitter like a secondary email platform to get out the vote during this election cycle's last hours. The…

November 6, 2012, 1:29 PM EST

In Late Push, Candidates Target Big Ten Network Fox Sports' RSNs drum up big business with Obama, Romney backers

Local sports have elbowed their way into the presidential election season, as both campaigns and the various PACs looking to sway voters have targeted RSNs in key battleground states. President Barack…

November 5, 2012, 4:52 PM EST

Obama's Twitter Bid on Election Eve 44's advocates buy up Promoted Trend and multiple Promoted Tweets

Who wins tomorrow seems to be anyone’s guess, as predictions are all over the electoral map. Advocates for 44’s re-election appear to have a firm grip on Twitter ads on…

November 5, 2012, 4:45 PM EST

Race Tightens, and So Does Ad Inventory Candidates use video ads not only as a fundraising tool, but also as a branding medium

Old habits die hard, even when it comes to new media and political advertising. As candidates hit the home stretch last week, they ramped up their ad spending on TV as…

November 5, 2012, 12:01 AM EST

Obama Still Outgunning Romney in TV Ads Romney ads close the gap in October

President Barack Obama's campaign is still outgunning Mitt Romney's in TV ads, in both volume and in spending, by more than 2 to 1. From April through Oct. 29, the…

November 2, 2012, 2:04 PM EDT

Mr. Burns Endorses Mitt Romney Clears up famous dog-abuse incident, too

With only a few days left, Charles Montgomery Burns has declared his presidential endorsement for none other than Mitt Romney. Sitting next to a few binders full of women, the…

November 2, 2012, 12:11 PM EDT

Obama Dominating Web Down the Stretch Both candidates learning about the perils of audience-based buying

As the presidential campaign trudges into its waning hours, the embattled Mitt Romney and Barack Obama election teams are ramping up their on-the-ground efforts while still flooding local and national…

November 2, 2012, 8:44 AM EDT

Ace Metrix Scores Most Effective Ads of Election Pacs dominate most effective ads of election

If there was any doubt that PACs and other outside groups wield big influence in this presidential election, check out Ace Metrix's top 10 most effective presidential ads among independent…

October 29, 2012, 4:32 PM EDT

Political TV Ads Shatter Records It's not over yet

Tired of all those political ads on TV? Brace yourself. The past few months were only a warm-up for the coming days leading up to Nov. 6, when about one-third…

October 24, 2012, 5:55 PM EDT

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