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Topic: Mitt Romney

Nate Silver's FiveThirtyEight Resurfaces Just in Time for March Madness Picks Louisville to win it all

Nate Silver's FiveThirtyEight is back up today with predictions for the forthcoming NCAA tournament, tabbing Louisville as the odds-on favorite even though the Cardinals are only a fourth seed in…

March 17, 2014, 3:34 PM EDT

Nate Silver Dumps New York Times for ESPN FiveThirtyEight wunderkind joins forces with sports giant

The New York Times has let statistics wunderkind Nate Silver slip from its grasp, much to the delight of ESPN and ABC News. Silver, the political number cruncher who predicted the…

July 20, 2013, 5:39 PM EDT

Twitter Hikes Promoted Trend for Super Bowl Looks to maximize revenues during biggest media days

Twitter's 24-hour Promoted Trend ad buy has sold for $120,000 per day during the last couple of years, allowing brands to occupy a prime slot on a popular site that…

January 22, 2013, 12:34 AM EST

Here's One Advertiser Who Swears Mobile Ads Work: Obama Digital team claims medium helped overcome Romney's October surge

President Barack Obama's reelection effort spent millions on mobile ads that targeted down to the neighborhood level in battleground states, digital operatives for the campaign told Adweek. And the victors…

December 18, 2012, 3:18 PM EST

Issue Ads to Go Into Overdrive Post-election advertising is now a bona fide category

So long, Mitt. Hello, “Got Debt?” Spoofs of landmark ads are part of a new campaign from the Fix the Debt group, and they are the tip of a tsunami of…

November 26, 2012, 12:00 AM EST

Romney's Guy: No Apologies Mitt's creative director Jim Ferguson on the thrills of being on the campaign trail

Jim Ferguson has a newfound appreciation for the rigors of presidential politics, having just spent a year as a full-time creative director on Mitt Romney’s campaign. Along the way, the…

November 20, 2012, 12:02 AM EST

So Much for 2008: Election Shatters Digital News Records Foxnews.com enjoys biggest night ever, along with CNN.com, Politico, others

It turns out all the breathless speculation was correct. Down to its core, the 2012 presidential campaign was indeed the digital election. While most media types anticipated a record-setting night for…

November 12, 2012, 12:00 AM EST

LDS Church Pulled Ads During Romney’s Run TV spots halted so the church could stay neutral

In 2010, the Church of Jesus Christ of Latter-day Saints (LDS) launched its “I’m a Mormon” campaign to dispel misconceptions about its members, countering less-than-flattering depictions by entertainment-industry products, namely…

November 9, 2012, 2:21 PM EST

Decision 2012: The Good, the Bad and the Funny While Twitter roared, the election spotlight remained on TV

In a night of indelible moments, perhaps the most arresting spectacle was that of Fox News analyst Karl Rove aggressively disagreeing with the network’s decision to call Ohio for President…

November 7, 2012, 2:23 PM EST

Weeklies Ready Obama Election Coverage [Updated] Businessweek digitally ages both candidates

Now that the presidential race is finally over—without being dragged out for days as many had feared—weekly news magazines can decisively plan their Obama victory covers. In some cases, that…

November 7, 2012, 10:35 AM EST

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