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Topic: Mini

Ad of the Day: Mini Brings Its 'Defy Labels' Campaign to the Olympics in Style

U.S. athletes star in BSSP's appeal to independent thinkers

Rejecting derogatory labels and refusing to let other people's prejudice hobble your success is the theme of BMW Mini's Olympics push from Butler, Shine, Stern & Partners. Expanding on the auto…

Ad of the Day: Mini Packs a Load of Horror Into a Roomy Countryman for Halloween

Who's the scariest of them all?

Is there anything scarier than rampaging zombie pageant girls? I submit to you that there is, and it's highway driving in a Mini. Still, this spot manages to point up one…

Ad of the Day: Mini

Automaker roots for the little guys who dream big in BSSP's latest spot

Mini's name—and signature characteristic—is an asset or a fault, depending on who you ask. Great for city parking. Not great for hauling lumber. Tiny and cute. Not towering and impressive. Now,…

The Spot: A Mini Masterpiece

An epic two-minute cinema ad springs from six words written by a fan of the auto brand

GENESIS: Mini's whole marketing goal is to get butts in seats for test drives, since people who drive one tend to buy one. As part of the Mini Coupe launch,…

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