Topic: Mini

Ad of the Day: Mini Packs a Load of Horror Into a Roomy Countryman for Halloween Who's the scariest of them all?

Is there anything scarier than rampaging zombie pageant girls? I submit to you that there is, and it's highway driving in a Mini. Still, this spot manages to point up one…

October 23, 2013, 1:03 PM EDT

Ad of the Day: Mini Automaker roots for the little guys who dream big in BSSP's latest spot

Mini's name—and signature characteristic—is an asset or a fault, depending on who you ask. Great for city parking. Not great for hauling lumber. Tiny and cute. Not towering and impressive. Now,…

July 24, 2012, 12:21 PM EDT

The Spot: A Mini Masterpiece An epic two-minute cinema ad springs from six words written by a fan of the auto brand

GENESIS: Mini's whole marketing goal is to get butts in seats for test drives, since people who drive one tend to buy one. As part of the Mini Coupe launch,…

January 10, 2012, 6:44 AM EST