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Topic: Mini Cooper

Mini Drivers Dream Up the Craziest, Coolest Test Drives Ever … and Then Go Do Them 10 amazing videos introduce the new Hardtop

I'm positively floored by the fun series of Web videos by Butler, Shine, Stern & Partners and Tool of North America introducing the BMW Mini Cooper Hardtop. Client and agency asked…

April 4, 2014, 12:07 PM EDT

Adweek's Top 10 Commercials of the Week Brands find their spooky side, and the iPad Air finds an unexpected place to hide

Honda's new illusory ad from mcgarrybowen shows the CR-V 1.6 i-DTEC Diesel traversing a surreal landscape of complex and cool visual effects. It's a pretty wild ride, packed with imagery…

October 25, 2013, 9:40 AM EDT

Does Real-Time Marketing Work? Topsy crunched Twitter data for recent examples

Ever since Oreo had its big Super Bowl blackout moment, netting nearly 7 million tweets, marketers have used social media to capitalize on just about every news and cultural moment,…

October 16, 2013, 6:37 AM EDT

Retailers Are Increasingly Using Real People’s Social Pics Goodbye SoHo, hello Main Street

E-commerce players have long relied on willowy models and high-end studios for their product photos, taking a page from glossy print catalogs. But e-retailers are increasingly switching out those slick product…

September 15, 2013, 10:09 PM EDT

Mini Cooper’s Brilliant Take on Horse Meat Great tagline, lots of social buzz

Not every real-time marketing event—like Oreo’s now-famous Super Bowl blackout breakthrough—happens in an instant. Take Mini Cooper, whose marketing team saw a real-time opportunity unfold across several days—the week after…

September 9, 2013, 10:07 PM EDT

Mini USA Completes Its Ad Review Incumbent retains business after pitch

The skeptics were right. Months after several agencies declined an opportunity to pitch Mini Cooper's U.S. advertising account—thinking that incumbent Butler, Shine, Stern & Partners was a lock to retain the…

May 29, 2012, 6:55 PM EDT

The Contender John Coleman wants to make his surging Via Agency the next Wieden + Kennedy—in the other Portland

In November 2009, as John Coleman stood before the Maine College of Art's board of directors, about to propose something he knew was risky, even outlandish, he felt the old…

April 23, 2012, 12:01 AM EDT

4 Shops Advance in Mini Cooper Review Incumbent seen as one to beat

Mini Cooper has a final four. The finalists in the brand’s U.S. review—which sources identified as Bartle Bogle Hegarty, The Via Agency, Fitzgerald + Co. and incumbent Butler, Shine, Stern &…

March 9, 2012, 3:08 PM EST

Mini Cooper Selects Semifinalists Agency visits to begin in two weeks

Mini Cooper's creative and media review is down to six agencies. The carmaker's marketing executives will now visit the shops before selecting three finalists. Incumbent Butler, Shine, Stern & Partners is…

February 10, 2012, 6:01 PM EST

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