Topic: Mindshare

KitKat's New Billboards Are Truly Touching: They Give You a Free Massage

Are you up for it?

Talk about a touchy-feely campaign! To promote KitKat's launch in Colombia, J. Walter Thompson and Mindshare installed 20 billboards in the capital city of Bogota. That may sound like a typical move,…

Mime just won't shut up about Klondike bar

What do you get when you mix Klondike bars, Michael Ian Black, a mime and a megaphone? You get this interminable "What would you do for a Klondike bar?" commercial,…