Advertisement

Topic: MillerCoors

Coors Light Wants a New Agency to Help It Regain Market Share

After a failed summer campaign, Cavalry loses the business

MillerCoors is parting ways with Cavalry, putting Coors Light and Coors Banquet into review, sources said. Cavalry, which was formed in 2012 to handle Coors' business, has been in charge of…

How a Web Series About Tradition Helped a Beer Brand Reach Millennials

MillerCoors, Woven shine spotlight on handcrafters

Woven Digital wants to make handcrafting look cool again with its Web series Human, produced in partnership with MillerCoors. Human's first episode features Cameron Weiss, the 27-year-old owner of Weiss Watch…

Here Are Forbes' 50 Most Influential CMOs of 2014

Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

How Four of America’s Top Marketers Use Data

Walmart's CMO notes strides in just the past year

A panel of four c-suite marketers at last week’s ANA Masters of Marketing conference agreed that although there are still significant obstacles in understanding big data, some are surprisingly closer…

MillerCoors Is Testing Branded Content With 26 Different Tech Companies

Aims to move marketing closer to purchase decisions

MillerCoors is betting big on branded content, revealing during an Advertising Week panel today that the company is currently testing initiatives with 26 different tech companies. Like most beer brands, MillerCoors’…

Miller Lite Is TBWA\C\D's 3rd Win in the Past Week

Shop faces challenge of making light beer hot again

Miller Lite's creative business represents the third account win in the past week at the Playa del Rey, Calif. office of TBWA\Chiat\Day and is arguably the most daunting marketing challenge…

J'Accuse! Marissa Mayer Was Late to the Table, Leaving Ad Execs Miffed at Cannes

She slept in, report says

Marissa Mayer is being accused of a major faux pas—sleeping through a big dinner meeting with advertisers at Cannes. The Yahoo CEO was two hours late to the table last…

Miller Lite Enlists Twitter for First-Ever User-Generated Commercial

Incentivizes social sharing with prizes

MillerCoors-owned Miller Lite is banking on consumers sharing all of their beer-guzzling photos on Twitter this summer for the brand’s first tweet-to-win contest. The "Show Us Your Miller Time" summer campaign…

Miller Lite Exits Saatchi & Saatchi

Heads to another roster shop after creative jump ball

The Miller Lite brand is on the move again. Two years after landing at Publicis Groupe's Saatchi & Saatchi in New York, the brand is leaving for another roster agency. Annual…

FX Networks, MillerCoors in 3-Year Partnership Deal

Integrations galore for top beer brands

The next time the Soviet spies Elizabeth and Philip Jennings tuck into a tin of caviar on the FX drama The Americans, the comely commies will likely wash down the…

Advertisement