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Topic: MillerCoors

MillerCoors Rebuffs Ad Industry Review of Coors Light Claims National Advertising Division sends case to FTC

The advertising industry's self-regulatory unit—which makes sure advertisers don't run afoul of regulators—took the extreme step of referring MillerCoors' ad claims to the Federal Trade Commission. The National Advertising Division of…

August 13, 2013, 12:23 PM EDT

ESPN: The Magazine Puts a Print Spin on Sponsored Content Sidebars to feature advertiser's logo

Branded content has gotten plenty of attention as it's taken off online where the division between editorial and advertising real estate can be fuzzier (see: Forbes, The Atlantic, BuzzFeed, Gawker),…

April 29, 2013, 12:23 AM EDT

Miller Lite Gives You Friends With Benefits Saatchi campaign sees you partying with Questlove, Ken Jeong, Chuck Liddell

IDEA: You always have a good time out on the town with your friends. But if one of them were a celebrity, things might be a little more interesting. Grooving…

March 18, 2013, 10:13 PM EDT

Bud Light Suits Up for 2012 NFL Season Heavy TV spend marks second year of official sponsorship

Bud Light is kicking off the second year of its NFL sponsorship with a season-long campaign that focuses on the fan.   The country’s top-selling beer will suit up for tonight’s season…

September 5, 2012, 4:42 PM EDT

These Beer Ads Are Seriously Off the Wall Technology turns tavern flat-screens into ad vehicles for brew brands

For Jim McGrath of the motorsports-themed dining chain Quaker Steak & Lube, flat-screen TVs dotting the walls used to be reserved for baseball and hockey games. Now, they’ve been transformed…

August 7, 2012, 12:00 AM EDT

Anheuser-Busch, ABC Brew Up Reality Show Saturday competition series aims to raise Budweiser’s profile

Anheuser-Busch InBev is brewing up a new reality show designed to boost the slumping profile of its flagship brand, Budweiser. Beginning Jan. 21, the one-hour competition series Bud United presents: The…

December 12, 2011, 5:46 PM EST

Anheuser-Busch Goes Long With NFL Pact $1.2 billion deal will drive fans to Bud Light

Anheuser-Busch InBev on Thursday blew some of the foam off its multimillion-dollar NFL sponsorship, saying that it would leverage the deal to help sell more Bud Light to pro football…

August 12, 2011, 1:26 PM EDT

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