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Topic: MillerCoors

Here Are Forbes' 50 Most Influential CMOs of 2014 Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

November 7, 2014, 8:00 AM EST

How Four of America’s Top Marketers Use Data Walmart's CMO notes strides in just the past year

A panel of four c-suite marketers at last week’s ANA Masters of Marketing conference agreed that although there are still significant obstacles in understanding big data, some are surprisingly closer…

October 20, 2014, 11:14 AM EDT

MillerCoors Is Testing Branded Content With 26 Different Tech Companies Aims to move marketing closer to purchase decisions

MillerCoors is betting big on branded content, revealing during an Advertising Week panel today that the company is currently testing initiatives with 26 different tech companies. Like most beer brands, MillerCoors’…

September 29, 2014, 10:19 PM EDT

Miller Lite Is TBWA\C\D's 3rd Win in the Past Week Shop faces challenge of making light beer hot again

Miller Lite's creative business represents the third account win in the past week at the Playa del Rey, Calif. office of TBWA\Chiat\Day and is arguably the most daunting marketing challenge…

September 17, 2014, 5:50 PM EDT

J'Accuse! Marissa Mayer Was Late to the Table, Leaving Ad Execs Miffed at Cannes She slept in, report says

Marissa Mayer is being accused of a major faux pas—sleeping through a big dinner meeting with advertisers at Cannes. The Yahoo CEO was two hours late to the table last…

June 23, 2014, 5:26 PM EDT

Miller Lite Enlists Twitter for First-Ever User-Generated Commercial Incentivizes social sharing with prizes

MillerCoors-owned Miller Lite is banking on consumers sharing all of their beer-guzzling photos on Twitter this summer for the brand’s first tweet-to-win contest. The "Show Us Your Miller Time" summer campaign…

May 22, 2014, 4:33 PM EDT

Miller Lite Exits Saatchi & Saatchi Heads to another roster shop after creative jump ball

The Miller Lite brand is on the move again. Two years after landing at Publicis Groupe's Saatchi & Saatchi in New York, the brand is leaving for another roster agency. Annual…

April 29, 2014, 3:41 PM EDT

FX Networks, MillerCoors in 3-Year Partnership Deal Integrations galore for top beer brands

The next time the Soviet spies Elizabeth and Philip Jennings tuck into a tin of caviar on the FX drama The Americans, the comely commies will likely wash down the…

April 23, 2014, 2:00 PM EDT

MillerCoors Rebuffs Ad Industry Review of Coors Light Claims National Advertising Division sends case to FTC

The advertising industry's self-regulatory unit—which makes sure advertisers don't run afoul of regulators—took the extreme step of referring MillerCoors' ad claims to the Federal Trade Commission. The National Advertising Division of…

August 13, 2013, 12:23 PM EDT

ESPN: The Magazine Puts a Print Spin on Sponsored Content Sidebars to feature advertiser's logo

Branded content has gotten plenty of attention as it's taken off online where the division between editorial and advertising real estate can be fuzzier (see: Forbes, The Atlantic, BuzzFeed, Gawker),…

April 29, 2013, 12:23 AM EDT

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