Advertisement

Topic: MillerCoors

What It Means for Consumers and Brands That New York Is Becoming a 'Smart City'

Citywide Wi-Fi offers advertisers flexibility

On a sunny January day, a young mother strolled along New York's West 107th Street, explaining a strange phenomenon to her son. Before cellphones, there used to be these things…

Coors Light Is Offering Neighborhood-Specific Mobile Music to New Yorkers

Brew brand partners with Shazam and Intersection

New York is a metropolis where residents take pleasure in walking from neighborhood to neighborhood, exploring the plethora of sights and sounds the city has to offer. In the coming…

Meet the Bleacher Report Editor Who Is Trouncing ESPN in Social Sharing

Joe Yanarella is Adweek's Digital Editor of the Year

Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then,…

MillerCoors Parts Ways With Its Head of Brand Marketing

Beer giant makes post-merger leadership change

MillerCoors has started making internal leadership changes after the larger SABMiller agreed to merge with AB InBev in a $104 billion deal and sell its stake in the MillerCoors venture.…

Budweiser and Miller Parent Companies Agree to Merge in $104 Billion Deal

Tentative offer hinges on regulatory approval

Looks like Anheuser-Busch InBev, the world's largest beer company, and SABMiller, its top competitor, will indeed join forces to create one giant beer company. SABMiller previously rejected at least three offers…

Looks Like Budweiser and Miller's Parent Companies Won't Be Merging ... for Now

$104 billion offer rejected

Anheuser-Busch InBev, the world's largest beer company, and SABMiller, the world's second largest beer company, won't be combining forces to create one giant beer company—yet.  SABMiller has rejected its third offer…

After a Rocky Summer, MillerCoors Hires 72andSunny as Its New Creative Agency

MDC shop succeeds Cavalry

72andSunny has won the competition for MillerCoors' creative assignment, marking the agency's return to the beer category. The Los Angeles agency, a unit of MDC Group, bested Deutsch and 180 L.A.…

Coors Light Wants a New Agency to Help It Regain Market Share

After a failed summer campaign, Cavalry loses the business

MillerCoors is parting ways with Cavalry, putting Coors Light and Coors Banquet into review, sources said. Cavalry, which was formed in 2012 to handle Coors' business, has been in charge of…

How a Web Series About Tradition Helped a Beer Brand Reach Millennials

MillerCoors, Woven shine spotlight on handcrafters

Woven Digital wants to make handcrafting look cool again with its Web series Human, produced in partnership with MillerCoors. Human's first episode features Cameron Weiss, the 27-year-old owner of Weiss Watch…

Here Are Forbes' 50 Most Influential CMOs of 2014

Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

Advertisement
Advertisement