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Topic: Milka

W+K Crafts a Pair of Gorgeous Alpine Fairy Tales for Milka Chocolate and Biscuits

But 'Lilaberg' wasn't actually made in the Alps

Once upon a time, Wieden + Kennedy Amsterdam created a fairy-tale campaign for Mondelēz's Milka chocolate brand. Set in the idyllic, magical Alpine hamlet of "Lilaberg," the ads consolidate Milka's candy…

For Free Chocolate, Strangers Must Hold Hands in Argentine Vending Stunt

Milka wants people to reconnect

Concerned that technology is keeping us all apart, Milka chocolate created a unique vending experience this summer that made Argentine strangers work together to score free sweets. Local agency David…

The Weird, Sweet Story of Chocolate Bars in Europe That Are Mysteriously Missing Pieces

Milka's tasty stunt

Chocolate is both the medium and message in this Milka campaign from Paris agency Buzzman. Some 10 million of the chocolatier's flagship Alpine milk bars destined for sale in France…

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