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Topic: Mike Ullman

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JCPenney Turns to Kraft's Debra Berman for Marketing Struggling retailer looks to branding vet for comeback

JCPenney has turned to Kraft's Debra Berman, an executive with deep brand and agency experience, to direct the struggling department store giant's comeback. At Penney, Berman is svp of marketing.  Her…

August 5, 2013, 5:48 PM EDT

JCPenney Returns to Lead Agency Model Young & Rubicam takes on struggling brand

So much for JCPenney’s multiple creative agency offense. Seventeen months after sprinkling its business among several shops, the struggling retailer has reverted to a more classic lead agency model with the…

April 24, 2013, 4:58 PM EDT

JC Penney Cans Ron Johnson, Brings Mike Ullman Back CEO shake-up at struggling retail brand

JC Penney's board ousted CEO Ron Johnson today and replaced him with his predecessor, Mike Ullman. Johnson, a former Apple exec, took over the struggling retailer's leadership 17 months ago and…

April 8, 2013, 6:59 PM EDT

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