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Topic: Mike Sheldon

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The West Coast Wins Deutsch's Succession Race L.A. execs take over North America roles

In Deutsch's succession race, the West has won. The Interpublic agency named Mike Sheldon—Deutsch L.A.'s chief—as CEO, Deutsch North America, with oversight of the L.A. and N.Y. offices. The company announced…

January 15, 2015, 5:45 PM EST

Sprint Finally Says Yes, Deutsch L.A. Is Our New Lead Agency Telco spends $450 million annually on broadcast ads

As expected, Deutsch L.A. has taken the lead on national television advertising for Sprint, which spends $450 million in broadcast media annually. The news from the nation's No. 3 telecommunications company…

December 23, 2014, 6:03 PM EST

Vivint Taps Deutsch L.A. Comes as 'smart home' market takes off

Deutsch L.A. wants to popularize the next generation of smart technology. The Interpublic agency has been tapped by Vivint to lead creative and strategic duties for the home automation services…

April 16, 2014, 5:06 PM EDT

Pete Favat is Deutsch LA's New Creative Chief Heads West after 14 years at Arnold in Boston

Last time Deutsch LA looked for a chief creative officer, the agency found its pick in London. This time, the creative chief comes from Boston. Pete Favat, the longtime creative leader…

September 3, 2013, 4:31 PM EDT

There Will Be Late-Night Pizza at Cannes Deutsch LA to the rescue

Searching for an after-hours glass of rosé at Cannes? No problem. The quest for a late-night snack, however, can be frustrating, particularly after midnight. So, in a public-service effort any hungry…

June 9, 2013, 11:22 PM EDT

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