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Topic: Microsoft

Apple Takes Shots at Microsoft With iPad Air, Software Execs say what they really think of rivals

Apple lobbed a barrage of Air to surface missiles in Microsoft’s direction today. Apple executives—led by CEO Tim Cook—at today’s keynote event to unveil the iPad Air took every opportunity to…

October 22, 2013, 4:25 PM EDT

Every Apple Competitor Bought Twitter Ads for iPad Reveal Samsung, Microsoft, Nokia go for brand-jacking

Apple's iPad Air reveal has easily been the business tech story of the day, and competitors were more than ready to attempt to brand-jack the news. Samsung, Microsoft, Nokia, LG…

October 22, 2013, 3:38 PM EDT

Netflix Gets Massive Sub Bump in Q3 Strong stock price, high revenue boost solid earnings report

Netflix saw a major increase in subscribers in Q3, bringing in another 1.29 million domestic subs during the quarter (up a whopping 11 percent) and 1.44 million in foreign markets.…

October 22, 2013, 8:55 AM EDT

This Man Is Not Alex Bogusky. And That's OK How Andrew Keller is reshaping CP+B

The first time Andrew Keller interviewed at Crispin Porter + Bogusky, in 1996, Alex Bogusky didn’t give him the gig. “Alex used to have a trick interview question, which was basically,…

October 21, 2013, 10:30 PM EDT

Jeff Lanctot Named CEO of Mixpo Agency vet takes reigns at video ad tech firm

Veteran digital agency executive Jeff Lanctot has been named CEO of Mixpo, a Seattle, WA-based ad tech firm focused on Web video. Lanctot is among the more respected minds in the…

October 17, 2013, 9:00 AM EDT

The Big Guys Want the Spotlight at Next Year's NewFronts Per IAB memo, the founding partners seek more control

The biggest companies in Web video are looking to assert more influence over the scheduling strategy for next year's Digital Content NewFronts. According to a memo from the Interactive Advertising Bureau,…

October 17, 2013, 5:00 AM EDT

Machinima Will Have a Second Screen on Your Screen for Xbox One Game guides will pop up and tell you how to play

This may be a little specific, but did anyone else scour all of Arkham City for those damn Riddler trophies for (clears throat) hours last year? Because I sure did,…

October 16, 2013, 6:00 AM EDT

Hot List: Adweek Editors Pick Digital Finalists Check out those vying for the year's hottest website, app, game and more

And now, presenting the finalists in the digital category for this year's Adweek Hot List. Here, our editors have trimmed down their picks for this year's top websites, apps, games…

October 13, 2013, 11:05 PM EDT

Microsoft Explains How Tech Will Reshape Home Entertainment Top Xbox exec Yusuf Mehdi says it's all about sensors, connectivity

To Microsoft's Yusuf Mehdi, the best way to understand technology is to play with it. "Be a consumer of the technology. Be out there first and use it, live it," Mehdi…

October 5, 2013, 3:11 PM EDT

Adweek's Top 10 Commercials of the Week Coke's green carpet, Foster Farms' singing chickens and Intel's inspiring wunderkind

Geico's "Hump Day" spot, which broke in May, has earned 15 million YouTube views. Given its success, it's not surprising Geico and The Martin Agency are trotting out the motormouthed…

October 4, 2013, 9:06 AM EDT

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