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Topic: Microsoft

Tomorrow's CMO Will Be Plugged Into the Entire Marketing Cycle

Introducing the Chief Everything Officer

The checkout screen at the gas station knows more about you than you think. Illustration: Shaw Nielsen   As the gas station clerk scanned each of the snacks I purchased during a recent…

Microsoft Promotes Kathleen Hall to Run Global Advertising and Media Business

New role after agency consolidation

Kathleen Hall, general manager of global advertising for Microsoft, has been promoted to the company's top advertising position. Hall will run the global advertising and media business as corporate vice…

Mark Cuban: Here Are My 6 Pieces of Advice for Clippers Owner Steve Ballmer

Lessons from a guy who's been there

Microsoft's former CEO Steve Ballmer bought the Los Angeles Clippers for $2 billion this summer after the NBA ousted his predecessor, Donald Sterling, for life. Ballmer has taken on a…

Microsoft's Bus Shelters Make You Feel Like You're Inside Its New Video Game

Getting immersive for Sunset Overdrive

If you're like a lot of commuters these days, you're glued to your smartphone while sitting at a bus stop. So, how do advertisers get your attention? Microsoft, for one,…

Microsoft's Marketing Totally Backfired When CNN Used Its Devices as iPad Stands

Not quite ready for its close-up

Microsoft's Surface Pro 3 had a bad election night on CNN when the on-air talent used the device to prop up their iPads. Microsoft was a CNN partner as the…

Microsoft Layoffs Continue, and Global Ad Sales Force Is Latest Victim

Executive team largely intact

Last week, Microsoft laid off most of its advertising sales force as part of 18,000 proposed job cuts announced by CEO Satya Nadella in July. Business Insider broke the story Friday,…

Amazon Will Open a Pop-Up Store in New York City

Hanging sign near Empire State Building

Amazon, a longtime foe of brick-and-mortar stores, is hanging out a real sign of its own in a planned New York City outlet. The e-tailer plans to set up a…

Saatchi’s New CEO Doesn’t Want to Pick Apart the Past

But Robert Senior faces issues that date back years

Robert Senior doesn’t like to dwell on the past, yet many of the challenges he’ll face as Saatchi & Saatchi’s next global CEO date back several years. The churn in the…

Could Minecraft Become Microsoft's Next Halo?

Tech giant expected to buy game maker for $2B

If the rumors are true, Microsoft Corp.'s move to purchase Minecraft could position the popular video game as the next big entertainment franchise. Several outlets reported that the Redmond, Washington-based tech…

Xbox Can't Advertise Destiny, the Game. So It Made Destiny, the Fake Perfume

A fragrant slap at Sony's deal with Activision

Xbox cannot explicitly advertise the launch of the highly anticipated first-person shooter Destiny. So, it came up with clever trick to draw attention anyway: Promote a nonexistent cologne with the…

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