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Topic: Microsoft

Brands Go Digital in Extended Sponsorships With Music Festivals

On-site and online activations enhance concert experience

Summer music festivals are sometimes viewed as one-off marketing events that give brands a quick boost in awareness. But new campaigns from Jim Beam, Microsoft and Beats Music are making…

NFL Exec Says Wearables Could Crack Second-Screen Advertising

But will brands buy in?

In step with those marketers embracing Google Glass and other wearables, the National Football League is now testing innovations like tech-enabled clothing and on-field tablets for its 32 teams. Even though some…

Can a Career TV Exec Bring Ambitious Xbox Shows to Life?

The Microsoft exec develops interactive video for next-gen consumers

Specs Name Jordan Levin New gig Evp, Microsoft Old gig CEO, Generate Age 45 How did you land at Microsoft? The simplest way of making the connection is that [Microsoft entertainment and digital media president]…

Horizon Media Can Now Buy Programmatic Ads Based on Engagement

Forget CPMs, thanks to True[X] deal

Horizon Media is working with True[X] to programmatically buy ads for its clients where engagement metrics—such as video views, social media likes/shares, clicks, submitted survey forms, etc.—are the "currency," in…

Why Microsoft Is Wrapping Location-Based Ads Around Retail Stores

Tests significantly lifted foot traffic

Microsoft plans to open five stores this month to get to its 100th North American location since getting into retail game a few years ago. The tech brand has dramatically…

The Story Lab Taps Lisa Eisenpresser, Shannon Pruitt to Lead Agency

President Angela Courtin is stepping down

The Dentsu Aegis Network's branded content agency, The Story Lab, has two new leaders. Lisa Eisenpresser, co-founder and head of development, and Shannon Pruitt, evp of strategy and brand partnership,…

IPG Mediabrands Retools Management Team

North American CEO exits Mediabrands

North American CEO Jacki Kelley has left IPG Mediabrands after just 15 months in the position for a new role at parent company Interpublic Group. Kelley's move swiftly follows Microsoft's decision…

National CineMedia Buys Screenvision for $375 Million

Could dominate in-cinema advertising

National CineMedia (NCM) is buying its largest competitor, Screenvision, for $225 million in cash and $150 million in stock, the companies announced late on Monday. Once the transaction closes, the…

Rating the 2014 NewFronts

Highlights and headscratchers from some of this year's big events

The Digital Content NewFronts are here, and this time we’ve got multimillion-dollar-an-episode series, lots of unduplicated viewership and serious inventory scarcity. Wait, no, that’s traditional TV. On the digital side…

Microsoft Splits Its Global Ad Business Between IPG and Dentsu

Total account revenue is estimated at $100 million

Microsoft began its global advertising review with the aim of consolidating its business within a single ad holding company. In the end, however, the business was split between two: Interpublic…

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