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Topic: Microsoft

National CineMedia Buys Screenvision for $375 Million

Could dominate in-cinema advertising

National CineMedia (NCM) is buying its largest competitor, Screenvision, for $225 million in cash and $150 million in stock, the companies announced late on Monday. Once the transaction closes, the…

Rating the 2014 NewFronts

Highlights and headscratchers from some of this year's big events

The Digital Content NewFronts are here, and this time we’ve got multimillion-dollar-an-episode series, lots of unduplicated viewership and serious inventory scarcity. Wait, no, that’s traditional TV. On the digital side…

Microsoft Splits Its Global Ad Business Between IPG and Dentsu

Total account revenue is estimated at $100 million

Microsoft began its global advertising review with the aim of consolidating its business within a single ad holding company. In the end, however, the business was split between two: Interpublic…

Microsoft NewFront: Halo Eventually, Humans Next Year, World Cup This Summer

Garett Sloane reviews the X Box world

Steven Spielberg, ET and the Robot Chicken gang all seem ready to play Xbox. Eventually.

Microsoft Tells Advertisers It's Committed to Content With Xbox Shows

Interactive key to viewing

Microsoft’s Xbox studio arm is getting ready to churn out shows. The company rolled out a lineup of new entertainment projects at today’s NewFronts presentation to pitch the ad world…

Microsoft Creates a Surprisingly Amusing Game to Help Wean Us Off Windows XP

Evade IE6 icons and the dreaded Clippy

With millions of Windows XP users clinging desperately to the reliable but officially obsolete operating system, Microsoft has created a surprisingly fun new game to nudge us all into the…

The Story of Microsoft's 'Bliss,' One of the Most Famous Photos Ever Taken

Photographer of XP wallpaper tells all

Microsoft wants to make sure you remember the famous image of the blue sky and rolling pasture that graced so many computer screens for so long. As the world mourns (or…

Here Are the Most Effective Ads of 2014 (So Far)

Includes work from Budweiser, Procter & Gamble, Google—and a certain potato brand

As it turns out, a lot of people found they had dust in their eyes after sitting through Budweiser's poetic tale of star-crossed companions in its "Puppy Love" Super Bowl spot.…

Skype's Message to Facebook and WhatsApp: Millennial Use Growing

Tops 300 million people

Skype is making its case to marketers that it is hip with millennials, that highly coveted youth demographic. Skype now counts more than 300 million users and said it reaches…

Foursquare's New Ads Tap Twitter and Require $100K Commitment

Memo to agencies reveals check-in-and-tweet promos

Foursquare has a new ad product that invites users to tweet marketing messages when they check into businesses. The product is called Tap to Tweet and will be available in…

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