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Topic: Michael Jordan

Jamie Barrett Doesn't Need to Brand His New Agency Work, not words

Specs Age 51 New gig Co-founder, cd, barrettSF Old gig Partner, ecd, Goodby, Silverstein & Partners What advice did Jeff Goodby and Rich Silverstein have about launching your own shop? What about Pat Fallon? Jeff…

March 10, 2013, 11:25 PM EDT

Majesco Skips Traditional Media Mix With NBA Baller Beats Grassroots push doesn’t move the needle on sales

As the Senate Commerce Committee begins to embark on a comprehensive examination of violent video games, one developer is offering a unique alternative to some of the more extreme forms…

December 20, 2012, 2:15 PM EST

Rare Tub of McDonald's McJordan Barbecue Sauce Sells for $10K Nasty bit of memorabilia dates from early '90s

Michael Jordan might not remember the McJordan burger, which graced Chicago-area McDonald's locations in the early 1990s, but clearly someone does, as an unopened gallon of the barbecue sauce designated…

October 16, 2012, 12:51 PM EDT

Public Health Groups Target Michael Jordan Gatorade Ad Ad features athlete during 'flu game'

A Gatorade ad showing Michael Jordan sipping the sports drink as he fights the flu and a 103-degree fever during the 1997 NBA Finals is taking Gatorade's health claims too…

May 8, 2012, 12:58 PM EDT

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