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Topic: messaging

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GoGo Takes Texting Into the Skies Over SXSW New messaging app for fliers

“Hi Mom, I’m calling from 10,000 feet!” GoGo took its SXSW marketing to new heights, shall we say, showing off technology that will bring texting to commercial air travel. The airplane Internet…

March 7, 2014, 7:48 PM EST

Is WhatsApp's 'No Ads' Policy Already Starting to Loosen? Report says brands could pay to reach users

WhatsApp is exploring a way to let brands message its 450 million-plus user base after all, according to a report today. The largest text messaging platform, which Facebook is buying…

March 4, 2014, 3:04 PM EST

Facebook to Buy WhatsApp for $16B Pending regulatory approval

Facebook has a deal to buy the messaging platform WhatsApp for $16 billion, the company announced. WhatsApp has more than 450 million users, according to the latest numbers from the…

February 19, 2014, 6:13 PM EST

Are Your Text Messages Too Boring? Here Come Branded Virtual Stickers to Save the Day Pulp Fiction, Wiz Khalifa and more

Stickers may seem like child’s play but in the mobile messaging world they’re big business. They’re also a way for brands to get in the texting conversation. Third-party messaging app Line…

February 12, 2014, 12:43 PM EST

This [Corporate] Message Will Self-Destruct Confide app enters Snapchat territory with sly sharing app

Hot tips, insider info, top secrets and off-the-record comments have a new app for secure digital transmission: Confide. The New York City-based startup launched today and is positioning itself as a…

January 8, 2014, 2:48 PM EST

How Instagram Direct Delivers Messaging How the new service differs from rivals

Instagram revealed its direct photo messaging service today, and it’s entering a crowded field. The Facebook-affiliated company is trying to steal some of the excitement surrounding Snapchat. Twitter did the same…

December 12, 2013, 1:41 PM EST

This Is Advertising’s Next Great Leap Forward Right message, right person, right time

The next leap in advertising is literally the ability to leap across screens. Picture a brand’s multipart marketing story that begins on your tablet and ends on your smartphone. Sequential messaging…

December 9, 2013, 10:12 PM EST

One Direction Unveils Best Kik Campaign Ever Boy band is latest to put toe in water of messaging trend

One Direction, the UK boy band with perfectly mussed hair, got the message about messaging apps. The group and its label Sony Music are reaching fans through a new campaign on…

November 26, 2013, 5:21 PM EST

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