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Topic: messaging

BlackBerry Messenger Debuts Slate of Ad Products

Sponsored content emerges

BlackBerry is introducing ads and virtual stickers into its messenger app as it tries to squeeze value from its core communication service. BlackBerry executives were in New York last week…

Messaging App Tango Raises $280 Million

Chinese e-commerce giant Alibaba helps

Tango is the latest messaging app to attract big dollars, with Alibaba Group leading a fundraising round of $280 million. The Mountain View, Calif-company is among the growing mobile messaging…

Shhhh! Don't Tell Anyone: Whisper, Secret Apps at SXSW

Marketing in age of anonymity

Clandestine apps are having a SXSW moment, with Whisper and Secret in Austin discussing how they are putting the anonymity back into online. On the surface they have similar uses:…

GoGo Takes Texting Into the Skies Over SXSW

New messaging app for fliers

“Hi Mom, I’m calling from 10,000 feet!” GoGo took its SXSW marketing to new heights, shall we say, showing off technology that will bring texting to commercial air travel. The airplane Internet…

Is WhatsApp's 'No Ads' Policy Already Starting to Loosen?

Report says brands could pay to reach users

WhatsApp is exploring a way to let brands message its 450 million-plus user base after all, according to a report today. The largest text messaging platform, which Facebook is buying…

Facebook to Buy WhatsApp for $16B

Pending regulatory approval

Facebook has a deal to buy the messaging platform WhatsApp for $16 billion, the company announced. WhatsApp has more than 450 million users, according to the latest numbers from the…

Are Your Text Messages Too Boring? Here Come Branded Virtual Stickers to Save the Day

Pulp Fiction, Wiz Khalifa and more

Stickers may seem like child’s play but in the mobile messaging world they’re big business. They’re also a way for brands to get in the texting conversation. Third-party messaging app Line…

This [Corporate] Message Will Self-Destruct

Confide app enters Snapchat territory with sly sharing app

Hot tips, insider info, top secrets and off-the-record comments have a new app for secure digital transmission: Confide. The New York City-based startup launched today and is positioning itself as a…

How Instagram Direct Delivers Messaging

How the new service differs from rivals

Instagram revealed its direct photo messaging service today, and it’s entering a crowded field. The Facebook-affiliated company is trying to steal some of the excitement surrounding Snapchat. Twitter did the same…

This Is Advertising’s Next Great Leap Forward

Right message, right person, right time

The next leap in advertising is literally the ability to leap across screens. Picture a brand’s multipart marketing story that begins on your tablet and ends on your smartphone. Sequential messaging…

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