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Topic: Merkley + Partners

Ad of the Day: Merkley Looks to the Past to Inspire the Future of Mercedes Pair of new S-Class spots

Few auto brands have as rich a history to draw upon as Mercedes-Benz, the luxury nameplate that was born in 1886. The continual challenge, however, is making the legacy of…

October 15, 2013, 4:25 PM EDT

Ad of the Day: LendingTree Merkley's furry green puppet calls 'BS' on big-bank loans and mortgages

To personify new client LendingTree, Merkley + Partners turned to a puppet. In a new TV ad, "Lenny" is a green-faced, straight-shooting friend to Len, his human counterpart. As both sit…

May 7, 2013, 2:25 PM EDT

Social Strategies Differ for Auto Brands in Super Bowl Toyota looks for sales with paid ads, Mercedes plays the long game

The difference between an earned-only strategy in social media versus paid-plus-earned can be like the difference between the Baltimore Ravens’ methodical, pro-style offense and the San Francisco 49ers’ quick-strike "pistol"…

January 29, 2013, 1:12 PM EST

Kate Upton Scrubs a Clean Path to Super Bowl for Mercedes-Benz Model washes CLA in one of two teasers

Kate Upton is everywhere and nowhere for Mercedes-Benz as it prepares to air its 60-second Super Bowl spot on Feb. 3. The automaker on Saturday released its official 40-second teaser for…

January 22, 2013, 1:30 PM EST

Smithfield Foods Hires New Creative Shop Shift covers Smithfield, Gwaltney brands

Doner is getting into the pork business. The Southfield, Mich.-based agency has landed creative responsibilities on Smithfield Foods' namesake brand as well as the company’s Gwaltney line of bacon, hot dogs,…

October 26, 2012, 1:59 PM EDT

LendingTree Selects Creative Agency New shop's first work is expected in March

Five months after hiring a media agency, LendingTree has found a new lead creative shop. Merkley + Partners won the pitch for LendingTree’s creative account and will break its first campaign…

September 7, 2012, 12:09 PM EDT

O'Charley's Taps New Shop for Creative, Media Doner succeeds Merkley on the business

O’Charley’s is taking its advertising business to the Midwest. The restaurant chain, after nearly two years with New York shop Merkley + Partners, has hired Doner, which is based in Southfield,…

August 7, 2012, 2:20 PM EDT

O'Charley's Reviews Creative and Media Biz Incumbent Merkley opts for unusual defense

Merkley + Partners is making an unusual defense in the review of the O’Charley’s restaurant account that the agency has handled since late 2010. Rather than participate in the review process,…

February 28, 2012, 9:09 PM EST

Victim in Y&R Elevator Accident Had Worked at Several N.Y. Shops 'She was hard-working, dedicated, and smart'

Suzanne Hart, the Young & Rubicam staffer who died in an elevator accident at the agency today, had held a series of jobs in new business development and account management…

December 14, 2011, 4:40 PM EST

Challenging Year Ahead for Ad Industry 2012 might not be the worst year agencies and marketers have seen recently—but it definitely won't be the best

Media agencies have shrunk their ad spending forecasts, Publicis Groupe is clamping down on hiring and salaries, and MDC Partners CEO Miles Nadal is seeing a deceleration in marketer spending.…

December 14, 2011, 12:02 AM EST

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