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Topic: Merkley + Partners

E*Trade Adds SS+K to Its Creative Roster New shop will focus on online marketing

Looking to deepen its online marketing efforts, E*Trade has added SS+K to its roster of agencies. SS+K in New York will focus in particular on the brand's use of social media…

April 2, 2014, 1:56 PM EDT

Mercedes M-Class Survives a Demolition Derby Without a Scratch in Fiery New Spot Victory through evasion

Mercedes-Benz USA puts the "demo" in demolition derby for this fun 60-second spot by Merkley + Partners touting the latest high-tech safety features of the automaker's M-Class vehicles. All hell…

January 3, 2014, 10:08 AM EST

Adweek's Top 10 Commercials of the Week Christopher Walken, bulls, zombies and the most moving ad ever about a little boy lost

Optical-illusion masters Brusspup buddied up with Ray-Ban for this anamorphic illusion video to show off Ray-Ban's Clubmaster line of sunglasses.

October 18, 2013, 7:26 AM EDT

Ad of the Day: Merkley Looks to the Past to Inspire the Future of Mercedes Pair of new S-Class spots

Few auto brands have as rich a history to draw upon as Mercedes-Benz, the luxury nameplate that was born in 1886. The continual challenge, however, is making the legacy of…

October 15, 2013, 4:25 PM EDT

Ad of the Day: LendingTree Merkley's furry green puppet calls 'BS' on big-bank loans and mortgages

To personify new client LendingTree, Merkley + Partners turned to a puppet. In a new TV ad, "Lenny" is a green-faced, straight-shooting friend to Len, his human counterpart. As both sit…

May 7, 2013, 2:25 PM EDT

Social Strategies Differ for Auto Brands in Super Bowl Toyota looks for sales with paid ads, Mercedes plays the long game

The difference between an earned-only strategy in social media versus paid-plus-earned can be like the difference between the Baltimore Ravens’ methodical, pro-style offense and the San Francisco 49ers’ quick-strike "pistol"…

January 29, 2013, 1:12 PM EST

Kate Upton Scrubs a Clean Path to Super Bowl for Mercedes-Benz Model washes CLA in one of two teasers

Kate Upton is everywhere and nowhere for Mercedes-Benz as it prepares to air its 60-second Super Bowl spot on Feb. 3. The automaker on Saturday released its official 40-second teaser for…

January 22, 2013, 1:30 PM EST

Smithfield Foods Hires New Creative Shop Shift covers Smithfield, Gwaltney brands

Doner is getting into the pork business. The Southfield, Mich.-based agency has landed creative responsibilities on Smithfield Foods' namesake brand as well as the company’s Gwaltney line of bacon, hot dogs,…

October 26, 2012, 1:59 PM EDT

LendingTree Selects Creative Agency New shop's first work is expected in March

Five months after hiring a media agency, LendingTree has found a new lead creative shop. Merkley + Partners won the pitch for LendingTree’s creative account and will break its first campaign…

September 7, 2012, 12:09 PM EDT

O'Charley's Taps New Shop for Creative, Media Doner succeeds Merkley on the business

O’Charley’s is taking its advertising business to the Midwest. The restaurant chain, after nearly two years with New York shop Merkley + Partners, has hired Doner, which is based in Southfield,…

August 7, 2012, 2:20 PM EDT

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