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Topic: Men

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How Philips Hooked Young Men With a Choose-Your-Own-Adventure Campaign A guy needs to shave. It could go 1,296 ways

Engaging an audience online—especially the fickle millennial male—can be a tall order. To capture his attention and show off the versatility of the Click & Style electric razor, Philips decided…

December 8, 2014, 1:15 PM EST

Online Video Ads Have Higher Impact Than TV Ads Finds hard-to-reach audiences

TV may still dominate the advertising market, but the audience for online video is soaring, with 58 percent of the U.S. population streaming, up from 38 percent five years ago.…

May 1, 2013, 6:39 AM EDT

How Brands Use the Ritual of Shaving to Sell Everything From condensed milk to life insurance

If you're a postpubescent North American male and reading these words right now, there’s a good chance that you shaved your whiskers off this morning. Chances are, too, that you’ve heard…

April 25, 2013, 12:05 AM EDT

Men Like Mobile Ads More Than Women But favorability stats for both sexes are low, per study

Recent research has already suggested that men respond to Facebook ads more than women, and now the same appears to be true about mobile. According to Millward Brown’s 2012 U.S. AdReaction…

November 27, 2012, 3:56 PM EST

First Mover: Joanna Coles Cosmo's new editor on being scolded by HGB and the right to go bare down there (or not)

Specs Age 50 New gig Editor in chief, Cosmopolitan Old gig Editor in chief, Marie Claire You started as a reporter for The Spectator and later worked for The Guardian and The Times of…

October 22, 2012, 12:01 AM EDT

The Spot: Bond's Favorite Beer 007 trades his martini for a cold one in W+K's new Heineken ad

IDEA: James Bond doesn't always drink beer. But when he does, he prefers … well, Heineken. With apologies to Dos Equis, 007 is the original "most interesting man in the…

September 25, 2012, 6:10 AM EDT

The Manscape Economic and cultural trends transform the demo—but guys are just as manly as ever

Men, who needs them? A loaded and age-old question to be sure. But in this case, it wasn’t lobbed by Gloria Steinem, Betty Friedan or even Valerie Solanas—or, for a more…

September 24, 2012, 12:00 AM EDT

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