Topic: MediaVest

Miami Prepaid Phone Provider Taps Havas to Help It Grow U.S. Business

TracFone brands move from Mediavest

TracFone, which is launching a more aggressive push into the U.S. mobile market, has picked Havas Media Group as agency of record to help build the profile of the prepaid…

Snapchat Is Running Sneakily Fun Billboard Ads That Only Its Users Will Understand

Community geofilters are highlighted

Snapchat has been running 50 static billboard ads that cleverly wink and nod at its users in several cities. In each case, the ephemeral app's main image for the roadside billboards…

New York Life Taps 3 Agencies for Integrated Campaign to Reach Millennials and Gen Xers

Anomaly, MediaVest, Weber Shandwick will collaborate

Completing a review process that started in the spring, New York Life has hired three agencies to help the financial services brand expand its appeal among millennial and Gen X…

Carat Is the Big Winner in Mondelez Media Contest

Parent company of popular brands shifts work from MediaVest

Following a four-month review restricted to its two main roster shops, Mondelez International has selected Dentsu Aegis' Carat for North American media chores and also named the agency network to…

UM Lands CVS Media Account, the Agency's Second Big Win of the Summer

Fresh off adding Coke to the client roster

So far, summer is shaping up as UM's winning season. The IPG Mediabrands agency scored significant business from Coca-Cola a few weeks ago and now adds media responsibilities for the CVS…

Mondelez Asks Startups to Shake Up Grocery Shopping in the Next 90 Days

Can they sell more crackers and cookies?

Could technology push you to buy an extra pack of Oreos the next time you're grocery shopping? With more people glued to smartphones as they shop, Mondelez—the parent company of…

Mondelez's Goal in Global Media Review is Efficiency

Sticking with MediaVest and Dentsu units but seeking savings

Like Coca-Cola, Citi, SC Johnson and Wells Fargo, Mondelez International is only considering incumbent shops in its global media review. As such, the contest is between Publicis Groupe's MediaVest and units…

Epic Wave of Media Reviews Comes at a Crucial Time for Media Buying

Negotiating upfronts while pitching clients' business

The seemingly endless fire hose of media reviews—20 in the past six months, representing some $17.3 billion in annual media spending—could not have come at a worse time. Just as agencies…

P&G, Largest Advertiser in the U.S., Is Putting Its North American Media Business in Review

Spending exceeds $2.6 billion

America's biggest ad spender is putting its North American media business into review, according to sources. Just five months after Procter & Gamble named Kristine Decker as its new U.S. media…

Converse Hires a New Agency to Plan and Buy Media

PHD wins review

Converse has hired a new agency to plan and buy its media in North America. PHD, a unit of Omnicom Group, has inherited the business from MediaVest after a review, sources…