Topic: MediaVest
It’s time for Bloomberg TV’s noon news meeting on this Thursday, a meeting that is sandwiched around two momentous events: the day after the new Pope was announced and the…
RPA has beaten the typically poor odds of an incumbent in an advertising review to retain creative responsibility for the Honda brand. The shop, however, lost its American Honda Co. media business…
Call them the Honda Four. A quartet of creative agencies has advanced to the final round of Honda’s advertising review. Sources identified the shops as The Martin Agency, Mullen, 72andSunny and…
MediaVest will start handling U.S. media planning and digital buying for Mondelez International's gum and candy brands in April, the packaged foods giant confirmed on Friday. Those responsibilities, previously at Horizon Media,…
A group of Honda dealers in New York, New Jersey and Connecticut that plans to expand its marketing efforts next year has hired a new agency to lead the charge. Publicis…
It’s rare when business shifts without a pitch. The beneficiary, however, is always grateful, as MediaVest is today, to save the money and time associated with such competitions. The Publicis Groupe…
A common theme among Advertising Week IX goers this week has been the heightened scramble for talent that combines tech and creative savviness, as brands, agencies and other marketing firms…
Perhaps it was inevitable. With the spinoff of Kraft Foods’ snack brands into a separate company called Mondelez International, the new company has begun a global review of its media…
The National Football League is putting on its game face, huddling up with media buyers from 16 leading agencies for its annual Fantasy Football Draft party. In what will be the…
Horizon Media has added yet another member to its senior management team. On Thursday, the media agency announced that it has hired Megan Riley as associate managing director, a new…
