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Topic: Mediabrands

Matt Seiler Is Out to Remake and Automate the Media Agency World

Mediabrands CEO has a penchant for reinvention

Facebook global sales chief Carolyn Everson knew to brace herself for some hair-raising skiing in the Utah mountains with Matt Seiler, a weekend guest of hers at this year’s Sundance…

Media Agency Bosses Tackle Turnover, Transparency

Six leaders talk shop at the 4A's conference

In 40 minutes, they covered a lot of ground. Six leaders in the media agency world gathered on stage today at the 4A's Transformation conference in New Orleans to discuss everything…

Mediabrands, UM, Initiative Reorganize Management

Recruits Microsoft, Facebook execs

Interpublic confirmed a reorganization among the ranks of senior management at its Mediabrands unit: UM global CEO Jacki Kelley, has been named North America CEO, president of global clients at…

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