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Topic: media review

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Doner Expands Marketer Relationship Perkins work opens door to Marie Callender's

Doner has expanded a key marketer relationship via its media department.
 The agency, which has handled creative and media responsibilities on the Perkins restaurant chain since 2011, will now also plan…

January 15, 2013, 11:03 AM EST

Sleepy's Awards Its Media Business Seeks outside help as company expands

Sleepy's has a winner. The mattress retailer has assigned most of its media planning and buying to Horizon Media, New York, after a review. Annual media spending is estimated at $65…

January 14, 2013, 5:26 PM EST

Famous Footwear Shifts Media Business New agency succeeds Spark Communications

About a year after changing creative agencies, Famous Footwear has found a new shop for media planning and buying. Empower MediaMarketing landed the media assignment after a review. The retailer typically…

January 8, 2013, 10:22 AM EST

Lenovo Enters Final Stages of a Media Review Winner will succeed Neo@Ogilvy on the business

Lenovo is in the late stages of a U.S. media review with final pitches scheduled next month, Adweek has learned. The electronics giant will hear pitches from Deutsch, Digitas and Kirshenbaum Bond…

December 21, 2012, 5:42 PM EST

Sleepy's Mulls 3 Shops for Media Business Annual spending rising to $65 million

A retailer that historically has handled its marketing needs internally is looking outside for an agency to plan and buy most of its media. Sleepy’s has some 800 stores in 15…

November 29, 2012, 5:50 PM EST

Macy's Shifts Media Account to New Shop Retailer spent $770 million in media last year

Macy’s has found a new agency for media planning and buying in the U.S. The retailer, which last year spent about $770 million in media, has hired Carat after a review,…

October 15, 2012, 3:56 PM EDT

3 Shops Compete for Lionsgate Media Summit deal triggered the review

Lionsgate is reviewing its media business in the wake of its acquisition of Summit Entertainment earlier this year.  Each studio has its own media agency now, and the goal of the…

September 7, 2012, 4:27 PM EDT

Finalists Await Verdict in Bayer's U.S. Media Review 2 shops pitched the business this week

Final presentations took place this week in Bayer’s U.S media review but a decision isn’t expected until early next year. The finalists are the incumbent, Initiative, and MediaCom, Bayer’s lead media…

October 28, 2011, 7:22 AM EDT

Marriott's Global Media Review Enters Final Stage Contest down to MEC, ZenithOptimedia

MEC and ZenithOptimedia are the last agencies standing in Marriott International's global media review. Marriott executives have briefed the shops and final presentations are scheduled for Oct. 19 at the hotel…

October 6, 2011, 1:56 PM EDT

NBCU Splits Media Business Between 2 Contenders Publicis Groupe, WPP share $1 billion prize

Publicis Groupe and WPP Group are the big winners in the U.S. media review triggered by Comcast's acquisition of NBC Universal. In play was more than $1 billion in annual media…

July 21, 2011, 4:29 PM EDT

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