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Topic: media review

Tempur Sealy Picks Media Shop Amid Flurry of Mattress Reviews

Assignment includes Tempur-Pedic, Sealy brands

The mattress business has seen a big bounce in reviews this year. In June, Sleepy's awarded its creative business to Publicis Kaplan Thaler and last week Initiative won Serta's media account.…

Initiative Wins Serta's Media Account

Succeeds Doner on the business

Serta has shifted its media business to Initiative after a review. The Interpublic Group shop will handle planning and buying of media in traditional and digital channels. Annual media spending is…

Comcast NBCU Decides Against Another Media Review

Business was consolidated at WPP, Publicis in 2011

Comcast NBCU has decided against putting its media business in review after talking to roster shops about that possiblity just two years after the media and entertainment giant split more…

PetSmart Seeks a New Agency for Media

Search begins after KSL Media bankruptcy filing

PetSmart is looking for a new agency to plan and buy media, following the Chapter 11 bankruptcy filing by incumbent KSL Media last month, sources said. The country’s largest specialty pet…

GroupM, OMG Land Bulk of GSK's Media Business

Global spending exceeds $1 billion annually

GlaxoSmithKline Consumer Healthcare has consolidated the bulk of its global media business at units of GroupM and Omnicom Media Group after a review. In Japan, however, the market’s dominant player, Dentsu,…

MEC Wins GE's Media Business Overseas

OMD retains U.S. planning, buying

General Electric has hired WPP’s MEC to handle media planning and buying outside of the U.S. after a review. In addition, MEC will handle search engine media responsibilities globally. GE spends…

Carnival Searches for Media Agency

Incumbent Havas Media isn't defending

Carnival Cruise Lines is searching for a new agency for media planning and buying. The incumbent, Havas Media (formerly MPG), is not defending. In a statement, Carnival noted that the company hasn't…

GroupM's Nestlé Win Was a Family Affair

Execs from several shops helped pitch the business

GroupM’s Nestlé USA win truly was a team effort. To land Nestlé ’s U.S. media planning and buying business, GroupM tapped executives from all its media agencies, including MediaCom, MEC, Mindshare…

Nationwide Reviews Media Business

UM, McKinney are incumbents

Nationwide Mutual Insurance Co. is reviewing its media planning and buying business. Last year Nationwide spent more than $330 million in media, according to Nielsen. That figure does not include Internet…

Kohl's Hires Zenith for Media

Selection follows three-month review

Kohl's has confirmed its hiring of Zenith for media planning and buying. In a statement, a Kohl's representative said, "We believe that they will help us deliver on our marketing strategy…

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