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Topic: media review

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Nationwide Reviews Media Business UM, McKinney are incumbents

Nationwide Mutual Insurance Co. is reviewing its media planning and buying business. Last year Nationwide spent more than $330 million in media, according to Nielsen. That figure does not include Internet…

March 28, 2013, 10:53 AM EDT

Kohl's Hires Zenith for Media Selection follows three-month review

Kohl's has confirmed its hiring of Zenith for media planning and buying. In a statement, a Kohl's representative said, "We believe that they will help us deliver on our marketing strategy…

March 15, 2013, 5:16 PM EDT

Bacardi Cuts to Four in Media Review Contenders include incumbent KSL

Bacardi has narrowed the list of contenders in its U.S. media review to four, according to sources. Sources identified the shops as Mindshare, TargetCast, Horizon Media and the incumbent, KSL Media.…

March 4, 2013, 5:23 PM EST

Carat Wins Sony PlayStation Media Business shifts from Deutsch LA

Just three weeks after Sony PlayStation shifted its creative business to Bartle Bogle Hegarty, the marketer is moving its media planning and buying to Carat, sources said. The shift came after…

February 25, 2013, 11:39 AM EST

Lionsgate Hires Mindshare to Handle Media Horizon, Initiative were the other finalists

Mindshare has won a significant movie studio review. The WPP Group agency will handle media planning and buying for Lionsgate and Summit Entertainment following the former's acquisition of the latter last…

February 19, 2013, 3:45 PM EST

Lenovo Selects an Agency for U.S. Media Digitas succeeds Neo@Ogilvy on the business

Digitas has won Lenovo's North American media planning, buying and analytics responsibilities. The hire follows a two-month review in which Deutsch and Kirshenbaum Bond Senecal + Partners were also finalists. Incumbent…

February 7, 2013, 11:16 AM EST

Walgreens Reviews $200M+ Media Account Incumbent Starcom is expected to defend

Walgreens is reviewing its media planning and buying business, sources said. The retailer spent more than $203 million in media two years ago and nearly $190 million in the first nine…

January 19, 2013, 4:27 PM EST

Doner Expands Marketer Relationship Perkins work opens door to Marie Callender's

Doner has expanded a key marketer relationship via its media department.
 The agency, which has handled creative and media responsibilities on the Perkins restaurant chain since 2011, will now also plan…

January 15, 2013, 11:03 AM EST

Sleepy's Awards Its Media Business Seeks outside help as company expands

Sleepy's has a winner. The mattress retailer has assigned most of its media planning and buying to Horizon Media, New York, after a review. Annual media spending is estimated at $65…

January 14, 2013, 5:26 PM EST

Famous Footwear Shifts Media Business New agency succeeds Spark Communications

About a year after changing creative agencies, Famous Footwear has found a new shop for media planning and buying. Empower MediaMarketing landed the media assignment after a review. The retailer typically…

January 8, 2013, 10:22 AM EST

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