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Topic: media review

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Lionsgate Hires Mindshare to Handle Media Horizon, Initiative were the other finalists

Mindshare has won a significant movie studio review. The WPP Group agency will handle media planning and buying for Lionsgate and Summit Entertainment following the former's acquisition of the latter last…

February 19, 2013, 3:45 PM EST

Lenovo Selects an Agency for U.S. Media Digitas succeeds Neo@Ogilvy on the business

Digitas has won Lenovo's North American media planning, buying and analytics responsibilities. The hire follows a two-month review in which Deutsch and Kirshenbaum Bond Senecal + Partners were also finalists. Incumbent…

February 7, 2013, 11:16 AM EST

Walgreens Reviews $200M+ Media Account Incumbent Starcom is expected to defend

Walgreens is reviewing its media planning and buying business, sources said. The retailer spent more than $203 million in media two years ago and nearly $190 million in the first nine…

January 19, 2013, 4:27 PM EST

Doner Expands Marketer Relationship Perkins work opens door to Marie Callender's

Doner has expanded a key marketer relationship via its media department.
 The agency, which has handled creative and media responsibilities on the Perkins restaurant chain since 2011, will now also plan…

January 15, 2013, 11:03 AM EST

Sleepy's Awards Its Media Business Seeks outside help as company expands

Sleepy's has a winner. The mattress retailer has assigned most of its media planning and buying to Horizon Media, New York, after a review. Annual media spending is estimated at $65…

January 14, 2013, 5:26 PM EST

Famous Footwear Shifts Media Business New agency succeeds Spark Communications

About a year after changing creative agencies, Famous Footwear has found a new shop for media planning and buying. Empower MediaMarketing landed the media assignment after a review. The retailer typically…

January 8, 2013, 10:22 AM EST

Lenovo Enters Final Stages of a Media Review Winner will succeed Neo@Ogilvy on the business

Lenovo is in the late stages of a U.S. media review with final pitches scheduled next month, Adweek has learned. The electronics giant will hear pitches from Deutsch, Digitas and Kirshenbaum Bond…

December 21, 2012, 5:42 PM EST

Sleepy's Mulls 3 Shops for Media Business Annual spending rising to $65 million

A retailer that historically has handled its marketing needs internally is looking outside for an agency to plan and buy most of its media. Sleepy’s has some 800 stores in 15…

November 29, 2012, 5:50 PM EST

Macy's Shifts Media Account to New Shop Retailer spent $770 million in media last year

Macy’s has found a new agency for media planning and buying in the U.S. The retailer, which last year spent about $770 million in media, has hired Carat after a review,…

October 15, 2012, 3:56 PM EDT

3 Shops Compete for Lionsgate Media Summit deal triggered the review

Lionsgate is reviewing its media business in the wake of its acquisition of Summit Entertainment earlier this year.  Each studio has its own media agency now, and the goal of the…

September 7, 2012, 4:27 PM EDT

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