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Topic: media review

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Here Are the 4 Finalists in Brown-Forman's Media Review Global spending totals $100 million annually

Four agencies are preparing for final presentations in Brown-Forman's global review of its media business. Beyond the incumbent—UM—the contenders are Maxus, MediaVest and Zenith Media, confirmed Russel Wohlwerth, principal of External…

November 4, 2014, 11:20 AM EST

Bloomin' Brands Reviews Its Media Business Marketer spent $150 million in media last year

Bloomin' Brands, the parent company of Outback Steakhouse, is reviewing its media planning and buying business. The assignment also includes other casual-dining brands in the Bloomin' portfolio, including Bonefish Grill, Carrabba’s…

October 27, 2014, 4:32 PM EDT

JCPenney Reviews Its Media Business After More Than a Decade With OMD Retailer spent nearly $430 million in media last year

Longtime JCPenney media agency OMD is expected to defend in the retailer's review of its media account, according to sources. The brand's media spending approached $430 million last year, down from…

October 24, 2014, 5:25 PM EDT

Tiffany Consolidates Its Global Media Business at a Single Shop Brand with $100m annual spend goes to MEC

Fresh off the hunt for a new creative shop, Tiffany now has a new agency for media, as well. The luxury brand has hired MEC to handle its global media business,…

October 24, 2014, 11:24 AM EDT

Buying Is Also Part of A-B InBev's Media Review Brewer spent $575 million in media last year

Anheuser-Busch InBev's U.S. media review includes buying responsibilities, the brewer said today in its first confirmation of the search. A-B InBev first reached out to media agencies in the spring before…

September 5, 2014, 1:02 PM EDT

Starcom Defends Another Key Account in A-B InBev Brewer review comes amid shop's defense of Samsung

Another major Starcom account is in review. The agency that's defending its turf in Samsung's global review also finds itself in the hot seat on its Anheuser-Busch InBev business in the…

July 18, 2014, 4:59 PM EDT

Electronic Arts Awards Its Media Business Starcom succeeds WK Media

The Los Angeles office of Starcom has won Electronic Arts’ U.S. media business after a review, according to sources. Sources identified the other finalists as MediaCom in Los Angeles and UM…

June 18, 2014, 12:37 PM EDT

Doner Wins Meijer's Media Business Grocery chain spends more than than $30 million in media annually

Regional grocery chain Meijer has shifted its media account after a review. Doner Media in Southfield, Mich. will handle planning and buying for the retailer, which is based in Grand Rapids,…

March 27, 2014, 4:36 PM EDT

Electronic Arts Reviews Its U.S. Media Account Search comes amid split with WK Media

Electronic Arts is searching for an agency to handle its media business in the U.S. The search comes amid a split with longtime incumbent WK Media. WK had handled the business…

March 19, 2014, 7:53 PM EDT

C Spire Gets a New Agency for Media Doner succeeds Spark

Regional telecommunications company C Spire has hired a new agency for media planning and buying. Doner Media, a unit of MDC Partners' Doner, has landed the business after a review. Annual…

January 14, 2014, 4:11 PM EST

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