Topic: media review
GroupM’s Nestlé USA win truly was a team effort. To land Nestlé ’s U.S. media planning and buying business, GroupM tapped executives from all its media agencies, including MediaCom, MEC, Mindshare…
Nationwide Mutual Insurance Co. is reviewing its media planning and buying business. Last year Nationwide spent more than $330 million in media, according to Nielsen. That figure does not include Internet…
Kohl's has confirmed its hiring of Zenith for media planning and buying. In a statement, a Kohl's representative said, "We believe that they will help us deliver on our marketing strategy…
Bacardi has narrowed the list of contenders in its U.S. media review to four, according to sources. Sources identified the shops as Mindshare, TargetCast, Horizon Media and the incumbent, KSL Media.…
Just three weeks after Sony PlayStation shifted its creative business to Bartle Bogle Hegarty, the marketer is moving its media planning and buying to Carat, sources said. The shift came after…
Mindshare has won a significant movie studio review. The WPP Group agency will handle media planning and buying for Lionsgate and Summit Entertainment following the former's acquisition of the latter last…
Digitas has won Lenovo's North American media planning, buying and analytics responsibilities. The hire follows a two-month review in which Deutsch and Kirshenbaum Bond Senecal + Partners were also finalists. Incumbent…
Walgreens is reviewing its media planning and buying business, sources said. The retailer spent more than $203 million in media two years ago and nearly $190 million in the first nine…
Doner has expanded a key marketer relationship via its media department. The agency, which has handled creative and media responsibilities on the Perkins restaurant chain since 2011, will now also plan…
Sleepy's has a winner. The mattress retailer has assigned most of its media planning and buying to Horizon Media, New York, after a review. Annual media spending is estimated at $65…
