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Topic: media review

Visa's Global Media Review Comes Amid Turnover in Marketing

OMD is the primary incumbent

Amid changes in its top marketing ranks, Visa has launched a global review of its media planning and buying. Earlier this week, Antonio Lucio, Visa's chief brand officer, said he was…

L'Oréal Is Reviewing Its Media Business

Marketer spent $870 million last year

L'Oréal USA, the American unit of the French beauty company, is reviewing its media business.  The cosmetics corporation, which houses brands like Maybelline, Redken and Lancôme, spent $870 million on media…

Here Are the 4 Finalists in Brown-Forman's Media Review

Global spending totals $100 million annually

Four agencies are preparing for final presentations in Brown-Forman's global review of its media business. Beyond the incumbent—UM—the contenders are Maxus, MediaVest and Zenith Media, confirmed Russel Wohlwerth, principal of External…

Bloomin' Brands Reviews Its Media Business

Marketer spent $150 million in media last year

Bloomin' Brands, the parent company of Outback Steakhouse, is reviewing its media planning and buying business. The assignment also includes other casual-dining brands in the Bloomin' portfolio, including Bonefish Grill, Carrabba’s…

JCPenney Reviews Its Media Business After More Than a Decade With OMD

Retailer spent nearly $430 million in media last year

Longtime JCPenney media agency OMD is expected to defend in the retailer's review of its media account, according to sources. The brand's media spending approached $430 million last year, down from…

Tiffany Consolidates Its Global Media Business at a Single Shop

Brand with $100m annual spend goes to MEC

Fresh off the hunt for a new creative shop, Tiffany now has a new agency for media, as well. The luxury brand has hired MEC to handle its global media business,…

Buying Is Also Part of A-B InBev's Media Review

Brewer spent $575 million in media last year

Anheuser-Busch InBev's U.S. media review includes buying responsibilities, the brewer said today in its first confirmation of the search. A-B InBev first reached out to media agencies in the spring before…

Starcom Defends Another Key Account in A-B InBev

Brewer review comes amid shop's defense of Samsung

Another major Starcom account is in review. The agency that's defending its turf in Samsung's global review also finds itself in the hot seat on its Anheuser-Busch InBev business in the…

Electronic Arts Awards Its Media Business

Starcom succeeds WK Media

The Los Angeles office of Starcom has won Electronic Arts’ U.S. media business after a review, according to sources. Sources identified the other finalists as MediaCom in Los Angeles and UM…

Doner Wins Meijer's Media Business

Grocery chain spends more than than $30 million in media annually

Regional grocery chain Meijer has shifted its media account after a review. Doner Media in Southfield, Mich. will handle planning and buying for the retailer, which is based in Grand Rapids,…

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